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GTB (advertising agency)

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This is the current revision of this page, as edited by Aricmiller (talk | contribs) at 03:23, 1 March 2024 (Changed location to Detroit as per GTB's website: https://www.gtb.com/locations). The present address (URL) is a permanent link to this version.

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GTB
IndustrieMarketing and advertising
PredecessorTeam Detroit
Hauptsitz
Detroit, Michigan
,
Vereinigte Staaten
Area served
Worldwide
Key people
Robert Guay, CEO
ParentWPP plc
WebsiteGTB.com

GTB, formerly known as Team Detroit,[1] is an advertising agency based in Detroit, Michigan. It is the primary creative agency for the Ford Motor Company.[2] GTB is a subsidiary of WPP, one of the Big Four advertising firms.

WPP formed Team Detroit in 2006 out of portions of six sibling agencies: J. Walter Thompson (JWT), Young & Rubicam (Y&R), Wunderman, Ogilvy & Mather, MEC, and Mindshare.[3]

In 2016, Team Detroit was rebranded as GTB, originally an acronym for Global Team Blue.[4]

References

[edit]
  1. ^ Schultz, E.J. (27 June 2019). "Ford ad agency gets new CEO as GTB tries to regain its footing". CrainsDetroit.com. Retrieved January 17, 2024.
  2. ^ Kiley, David. "Why Ford Is Ready To Roll WPP After Making Ads For 75 Years". Forbes.com. Retrieved August 14, 2019.
  3. ^ Shea, Bill (6 May 2016). "Team Detroit, Ford's ad agency, rebranded as GTB". AutoNews.com. Retrieved August 14, 2019.
  4. ^ Coffee, Patrick. "Team Detroit Renames Itself 'Global Team Blue'". AdWeek.com. Retrieved August 14, 2019.


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