Ethos Water

Ethos water is a brand of bottled water owned by Starbucks and sold throughout North America. It is known for its campgain to raise ten million dollars by donating between five and ten cents from every sale to a non-governmental organisation working to increase access to clean drinking water in the developing world.

As of 2007, over four million dollars have been raised, benefitting water needs in Central America, Africa, and Asia.

Critics of Ethos cite how the for-profit company selling water detracts from other efforts to provide water to impoverished nations.

External links

http://www.ethoswater.com/ http://www.nowtoronto.com/issues/2007-03-22/news_story4.php