YFM
YFM is a "Youth" radio station in Johannesburg, South Africa which is broadcasted on 99.2 MHz frequency. Established in 1997, the station is formatted to mostly play urban music genres such as Kwaito, Hip Hop, and R&B along with minority of its airtime dedicated to talk shows. As noted by the name, the station's core audience consists of young South Africans.
99.2 YFM is Gauteng’s leading youth radio station. The favorite radio station of 16-34 year-olds in South Africa’s most economically vibrant province, YFM is widely considered as the authoritative voice of youth culture.
YFM started broadcasting in 1997 from the inner-city suburb of Bertrams, Johannesburg, in the face of much skepticism. Within one month of broadcasting 600,000 young South Africans had tuned into YFM. This number now stands at over 1.2 million with more than 500,000 identifying YFM as their favorite radio station. Dj Fresh has since moved to another radio station 5fm including Unathi and Adil who both moved to Metrofm and Dre also left. (Rams 2006/1).
Present DJs
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External links
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