TV Centre (Russian: ТВ Центр, formerly abbreviated as ТВЦ, TVC) is a public RussianTV station with the fourth largest coverage area in Russia, after Channel One, Russia TV and NTV. It is owned by the administration of the city of Moscow and is dedicated to programming that highlights various aspects of Moscow life.
The free-to-air channel was launched in June 1997 and until 2005 was run by Oleg Poptsov (the founding father of VGTRK and its chairman in 1990-96). Faithfully reflecting the official line of the Moscow mayor Yuri Luzhkov, the TV station airs extensive interviews with the mayor and his associates. Its target audience consists of conservative people aged over 40.
