Wikipedia:Non-free content criteria

Copyrighted, unlicenced material may be used on the English-language Wikipedia under fair use if the following criteria are met. These criteria are based both around the four fair use factors, the goal of creating a free encyclopedia, and the desire to avoid unnecessary legal exposure.

• No free equivalent is available or could be created that would adequately give the same information. If unfree material can be transformed into free material, it should be done instead of using a "fair use" defense. For example, the information in a newspaper article can easily be used as a basis of an original article and then cited as a reference. Maps and diagrams can often be redrawn from original sources, though simply "tracing" copyrighted material does not make it free. Neither photographs nor sound clips, however, cannot usually be "transformed" in this way. However, if the subject of the photograph still exists, a free photograph could be taken.
  • Always use a more free alternative if one is available. Such images can often be used more readily outside the U.S. If you see a fair use image and know of an alternative more free equivalent, please replace it, so the Wikipedia can become as free as possible. Eventually we may have a way to identify images as more restricted than GFDL on the article pages, to make the desire for a more free image more obvious.
• The material should not be used in a manner that would likely replace the original market role of the original copyrighted media; our use of copyrighted material should not make it so that one no longer needs to purchase the actual product. For example, large copyrighted photographs from agencies that make their income selling photographs, for example, would likely not be "fair use" as it would be undermining the ability of the copyright holder to make money off of their work.
• The amount of copyrighted work used should be as little as possible. Low-resolution images should be used instead of high-resolution images (especially images that are so high-resolution that they could be used for piracy). Do not use multiple images or media clips if one will serve the purpose adequately.
• The material must have previously been published.
• The material must be encyclopedic and otherwise meet general Wikipedia content requirements.
• The material meets the media-specific policy requirements.
• The material must be used in at least one article.
• The material must contribute significantly to the article (e.g. identify the subject of an article, or specifically illustrate relevant points or sections within the text) and must not serve a purely decorative purpose.
• The material should only be used in the article namespace. They should never be used on templates (including stub templates and navigation boxes) or on user pages. They should be linked, not inlined, from talk pages when they are the topic of discussion. Because "fair use" material is not copyright infringement on Wikipedia only when used for strictly encyclopedic reasons, their use in other contexts is likely copyright infringement.
• The image or media description page must contain:
  • Proper attribution of the source of the material, and attribution of the copyright holder (if it is different) where possible.
  • An appropriate fair use tag indicating which Wikipedia policy provision permitting the use is claimed. A list of image tags can be found on the Wikipedia:Image_copyright_tags#Fair_use page.
  • For each article for which fair use is claimed, the name of the article and a "fair use rationale" as explained in Wikipedia:Image description page. The rationale must be presented in a manner that can be clearly understood and which is relevant to the article in question.