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TV Globo

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Rede Globo
Country Brazil
HeadquartersRio de Janeiro (RJ) and Sao Paulo (SP)
Ownership
OwnerOrganizações Globo

Rede Globo (English: Globo Network, better known as TV Globo, Globo TV or simply Globo) is a Brazilian television network, owned by media conglomerate Organizações Globo. The network is currently one of the largest in the Americas and the fourth largest in the world, watched by 120 million people daily. [1][2][3]

Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Projac (in Portuguese "Projeto Jacarepaguá"), located in Jacarepaguá, Rio's western area. In 2007, Globo moved their analogue operations to a purpose-built high-definition television production in digital broadcasting.

History

In July of 1957,President of Brazil Juscelino Kubitschek gave the approval to Radio Globo's television concession, and on December 30 that year, the Brazilian National Television Council made public the council's decree that TV Globo Ltda. was given the Channel 4 frequency in Rio de Janeiro to prepare the beginning of its televison broadcasting operations.

In 1962, a controversial agreement between Time-Life and "Organizações Globo", Roberto Marinho's holding company, gave Marinho access to some $6 million with which he could buy equipment and build an infra-structure for Globo. In return, Time-Life would be entitled to 30% of all profits from Globo's TV operation. As a point of comparison, the largest TV station in Brazil at the time, TV Tupi, had been built for around $300,000.[4]

The agreement was widely seen as illegal, as the Brazilian constitution of the time prohibited any foreign person or company from owning an interest in a Brazilian media company. In trying to address the legal aspects, the agreement specifically mentioned that its terms did not give Time-Life or Time, Inc. the right to shares or to interfere in the management of Globo's operations. In practice Time-Life wielded great influence inside Globo: Joseph Wallach, the former director of Time-Life's TV station in California, became a de facto executive director at Globo.[4] Globo began its broadcast on April 26, 1965 in Rio de Janeiro. In 1966 it purchased another station, TV Paulista, based in São Paulo.

On April 1, 1964, a military-led coup deposed the elected government of João Goulart. As the military reduced the democratic institutions of Brazil, it simultaneously sought to increase its hold over the media. At the time, Marinho had been a supporter of the coup, but his deal with Time-Life was still being investigated by congress. The military decided against the deal, which ultimately allowed Marinho to get out of the deal under exceptional terms. In 1969, Marinho terminated the deal with Time-Life by agreeing to pay back the $6 million dollars invested over the next few years. This in effect meant that Marinho could repay the infra-structure provided by Time-Life and would no longer have the 30% profit-sharing obligation to Time-Life.[4]

It began color television broadcasts in 1972, the same year as Rede Bandeirantes did convert television broadcasts to color.

Globo has since expanded to become the largest TV Network in Brazil, with over $2 billion dollars in revenue in 1992.[4] It is famous for the telenovelas (soap operas) which, together with the news and football, dominate primetime viewing in Brazil. These are exported to several countries, to both Portuguese-speaking countries and elsewhere, where they are dubbed into local languages.

It also began its very own international broadcasting service, Network Globo International (Rede Globo Internacional, now Globo Television International(Globo TV Intenacional)), in 1999.

Logos

Globo has used several logos throughout its history.[2] The first version of the current logo design debuted in 1975, a blue ball with a television shaped box in the middle, with another ball inside it. The first version of the current logo debuted in 1986, now with the two balls being silver, and the inside being rainbow colored. Most of Globo's modern logos have been minor variations of this design. Hans Donner designed the current logo and presentation package used by Globo, which debuted in 2008.

Used from 1965 to 1966 Used from 1966 to 1969 Used from 1969 to 1975 Used from 1975 to 1986
1965–1966 1966–1969 1969–1975 1975–1986
Used from 1986 to 1992 Used from 1992 to 2004 Used from 2004 to 2008 Used from 2008 to the present day
1986–1992 1992–2005 2005–2008 2008–

Slogans

  • 1969-1974: O que é bom está na Globo (What's good is on Globo)
  • 1974: Globo, 10 anos de comemoração. (Globo, 10 years of celebration.)
  • 1980-1984: Agora. Mais um campeão de audiência! (Now... Yet another audience champion!)
  • 1982-1983: Essa gente que você não vê, faz a televisão que você vê. (The people you don't see, make the television you do watch.)
  • 1984-1985: Entre no ar, no pique da Globo. (Get on the air, at Globo's pace)
  • 1985: Rede Globo, 20 anos. (Network Globo , 20 Years.)
  • 1985: O que pinta de novo, pinta na tela da Globo. (What's new, it appears on the screen of Globo.)
  • 1985: O veículo de comunicação número 1 do país. (The country's number one vehicle of communications.)
  • 1986-1987: Vem que tem, na Globo tem! (Come and see, Globo has it (all)!)
  • 1987-1988: Pegue esta onda ... essa onda pega! (Catch this wave ... this wave is catching!)
  • 1988-1989: No ar ... Mais um campeão de audiência! (On air... Yet another audience champion!)
  • 1989-1990: 89 ... A Globo pega pra valer! ( '89 ... Globo is for real!)
  • 1990-1991: Não tem pra ninguém, a Globo 90 é nota 100! (No one can match us, Globo '90 scores 100!)
  • 1991-1998: Globo e você, tudo a ver! (Globo and you: everything in common!)
  • 1992: Globo e voce, tuda hora, tudo a ver! ( Globo and you, everytime, everything in common!)
  • 1995: 30 anos, Globo e voce, tudo a ver! (30 years, Globo and you, everything in common!)
  • 1998-1999: Quem tem Globo, tem tudo! (Who has Globo, has it all!)
  • 1998: Globo,um caso de amor con voce. (Globo, a case of love for you.)
  • 1998: Globo,um caso de amor con Brasil. (Globo, a case of love for Brazil.)
  • 1998-2000: Brasil 500 (used in commemoration of Brazil's 500th year in 2000)
  • 1999: Uma nova emoção a cada dia. (A new thrill every day.)
  • 2000-2001: Globo, 35 anos no coração do Brasil! ( Globo ,35 years in the heart of Brazil)
  • 2001-: Globo, A gente se vê por aqui. (Globo, we meet each other here)
  • 2005: A Rede Globo completou 40 anos, vamos fazer os proximos. ( Now that Network Globo completes 40 years, let's go onward to a new decade.)
  • 2009: Globo. Há 44 anos a gente se vê por aqui (Globo. For 44 years we have met each other here.)


Interval slogans (in English), New Year and sporting slogans

  • Health. We meet each other here.
  • Solidarity. We meet each other here.
  • Enviromental Protection. We meet each other here.
  • Education. We meet each other here.
  • Childrens' Rights. We meet each other here.
  • Culture. We meet each other here.
  • Public Valor. We meet each other here.
  • Citizenship. We meet each other here.
  • MPB. We meet each other here.


New Year Slogans

  • 1971: Que seus sonhos sejam verdade. (May your dreams come true)
  • 1978: 1979, Ano Internacional da Criança. (1979, the International Year of the Child.)
  • 1981: Essa gente que você não vê, faz um novo Brasil para você. (These people that you don't see make a new Brazil for you.)
  • 1982: Paz ao Brasil e o mundo em 1983. (Peace to Brazil and the world in 1983.)
  • 1983: em 1984, todos os sonhos serão verdade. (In 1984, all your dreams will come true.)
  • 1984: Rede Globo, 20 anos. (Network Globo, 20 years.)
  • 1984: 1985, tempo de alegria, tempo de festa. (1985, a tune of joy, a festive melody.)
  • 1985: 1986, Ano Internacional da Paz. (1986, the International Year of Peace)
  • 1986: 1987 é realmente um ano novo, o país vai receber seus verdadeiros nomes. As crianças brasileiras, vamos fazer para eles esta constituição para que eles sempre o futuro sem precisar de pedir licença, afinal, o Brasil é deles. (1987 is really a new year, the country will receive your real name. Brazilian children, lets write them this constitution so they will always have it for the future without having to ask permission, after all, Brazil belongs to them.)
  • 1988: 89, A Globo pega pra valer. (89, Globo is for real.)
  • 1989: Um 90 nota 100 para você também. (A '90 rated 100 for you too.)
  • 1990: A paz ainda é um sonho possível. (Peace is still a possible dream.)
  • 1991: Invente, tente, faça um 92 diferente. (Do it, try it, make '92 different.)
  • 1994: 95, Globo e você, 30 anos. ('95, Globo and you, 30 years.)
  • 1995: Seja feliz como você sempre quis. (Be happy as you always wanted to be.)
  • 1996: Criança melhor, mundo melhor. (Better child, better world.)
  • 1997: O futuro já começou. (The future has begun.)
  • 1998: Um felix 99 para voce. (A happy 99 for you.)
  • 1999: Globo 2000, no coração do Brasil. ( Globo in 2000, in Brazil's heart.)
  • 2001-2002: Paz, a gente é que faz. (Peace, we're the ones who make it.)
  • 2005: Globo, em 2006 a gente se ve por aqui. (Globo in 2006, we shall meet each other here.)
  • 2006: 2007, nossos sonhos serão verdade. (2007, our dreams will come true.)
  • 2007: Em 2008, sonhos serão verdade. (In 2008, dreams will come true.)
  • 2008: Em 2009, fique mais perto de quem você gosta. (In 2009, get closer to who you like.)

Sports Slogans

  • 1981: 1981, o ano do esporte na Globo. (1981, the year of sport in Globo.)
  • 1983: Esporte e ação, Rede Globo de Televisão. (Sports and action, Globo Television Network.)
  • 1987: Rede Globo, a onda é Fórmula 1. (Rede Globo, the trend is Formula 1.)
  • 1990: Copa 90. Papa essa, Brasil! ('90 World Cup. Get that one, Brazil!)
  • 1994: 94 Copa do Mundo. A Globo é mais Brasil. (94 World Cup. Globo is Brazil.)
  • 1998: Copa 98. A Globo é mais Brasil. (World Cup France 98. Globo is Brazil.)
  • 2000: Olimpíadas 2000, A Globo é mais Brasil. (Olympics 2000, Globo is Brazil.)
  • 2004: Olimpíadas 2004, A Globo é mais Brasil. (Olympics 2004, Globo is Brazil.)
  • 2006: Tá na Globo, tá na copa. (It's in Globo, it's in the Cup.)
  • 2007: Rio 2007. A Globo é mais Brasil. (Rio 2007. Globo is Brazil.)
  • 2008: Globo. O nosso esporte é torcer pelo Brasil. (Globo. Our sport is to cheer for Brazil.)

Availability

File:Rede-globo-jardim-nico.jpg
Rede Globo station in the Jardim Botânico area of Rio de Janeiro

Globo is simulcast in analogue and digital television, in standard definition and 1080i high definition. On December 2, 2007, test simulcasts for 1080i begin in the São Paulo market; Rio de Janeiro, Brasília and Belo Horizonte followed on February, 2008, with other capitals following on the next months.[5] Prior to this, the Globo Network provided only 480i standard definition service.[6][7]

Globo is broadcast in metropolitan areas through a number of owned-and-operated stations including G-RJ Rio de Janeiro, G-SP São Paulo, G-DF Brasília, G-MG Belo Horizonte, G-NE Recife. Globo Network programming is also carried into other areas of regional Brazil by 147 locally-branded affiliate networks owned by third-parties. The Globo Network covers 98,53% of the territory of Brazil.[2]

Rede Globo Internacional (Globo International Network) operates satellite television channels around the world, including the The Americas, Europe, Middle East, Japan, Africa (especially the Portuguese-speaking countries), and Australia, bringing a mix of entertainment, news and sports programming to Brazilian and other Portuguese-speaking people. It has also operates a premium channel in Portugal, called Rede Globo Portugal, since October 2007, having previously operated a similar channel called GNT Portugal, which ceased broadcasting in April 2006.

Rede Globo International in the US is carried by both satellite service (Dish Network, DirecTV) (which also offer Globosat's Brazilian soccer channel Premiere Futebol Clube) and by cable (Comcast in Miami, Boston, New Jersey, RCN in Boston and Atlantic Broadband in Atlanta). In Canada it is available through Rogers Cable, in Mexico and other Latin American countries, it can be seen on SKY satellite.[8]

Rede Globo International is broadcasted in Australia and New Zealand via UBI World TV.

Online

Globo.com is the Internet portal arm of the company and has large historical video library and provides part of current content recorded and live TV news and special shows such as Big Brother Brasil. It also broadcasted the World Cup 2006 games live in 480i and 480p. The portal also provides large access to media conglomerate products such magazines, newspapers and live radio. The domain attracted at least 1.8 million visitors annually by 2008 according to a Compete.com study [9] and currently is ranked 87° most accessed site in the world according Alexa [10]

Centers

File:Tvglobo sp.jpg
Headquarters of Rede Globo in São Paulo.

The Television network is the centerpiece of enterprise. Globo has its main production complex in Rio de Janeiro. The "Projac" (officially named "Central Globo de Produção", or Globo Production Center), where most of their shows are produced, is one of largest TV production centers in the world and the biggest in Latin America, with numerous lots and urban areas as backdrops for soap operas.

In the late 90s, Globo moved part of its news division—encompassing both news desks, production staff and studios—to the city of São Paulo, Itaim Bibi district. Nevertheless, its main news shows, such as Jornal Nacional and Fantástico, as well as the news channel Globo News, remain broadcasted from the main headquarters in Rio de Janeiro.

Rede Globo is part of Organizações Globo, a major Brazilian media conglomerate. Associated companies: Globo Filmes (motion picture company), Globo International Network (international broadcasting), Globo Marcas (branding and advertising), Globo Video (internet video), Globo Minas (television station at Belo Horizonte), Globo Brasília (television station at Brasília), Globo Nordeste (television station at Recife), Globo Rio de Janeiro (television station at Rio de Janeiro) and Globo São Paulo (television station at São Paulo).

International Correspondent

Cities:

Americas

Europe

Middle East

Asia

Controversy

See also: Beyond Citizen Kane

As a consequence of the size of its viewership, Rede Globo is in a position to exert significant influence over the outcome of a local or national election. In the 1989 presidential elections, Globo aired the final debate between Fernando Collor de Mello and Luiz Inácio Lula da Silva, but edited the debate in such a way that Collor received considerably more air time than Lula, and juxtaposed some of Collor's more eloquent responses with some of Lula's less eloquent responses [11].Years later, the network publicly apologized for the incident, and electoral law was changed to prohibit networks from showing edited versions of political debates and enacted a law similar to the American equal-time rule. The theme was openly discussed in Jornal Nacional's official book, which was released in 2006.

In 1993 the British Channel 4 made a documentary, Beyond Citizen Kane, about the power and influence of the network in Brazil. The documentary had participations of great Brazilian political characters, including Leonel Brizola, who was also a political adversary of Globo Network.[citation needed]

Globo has had a tempestuous history with the organization which owns Brazil's 2nd largest TV network: the Rede Record. Record's owners, the Universal Church of the Kingdom of God, were mired in controversy during the church's growth, including an incident in 1995, when Globo aired a tape which showed the church's founder, Edir Macedo, teaching other church officials how to manipulate church followers into giving more money to the church. [12] The network was also the first to shown the footage of what became known as the kicking of the saint incident.

On September 27, 2007, Rede Globo's rival, Rede Record, launched Brazil's first free-to-view 24-hour news channel on terrestrial television, Record News. Two days before the launch, the Vice-President of Organizações Globo, Evandro Guimarães, went to Brasilia to meet government officials, including the Communications Minister, Hélio Costa, accusing Record Network of owning two television networks, Rede Record and Record News, inside the city of São Paulo, in violation of Brazilian law. Record attacked Globo in an editorial in its national news broadcast, Jornal da Record, accusing Globo of trying to save its monopoly on media and news, and claimed that Globo was "afraid" of Record News. [13] In its response, Record cited Globo's past controversies and the network's supportive relationship with Brazil's Military Dictatorship.[citation needed]

References

  1. ^ FT.com / World - Brazil's winning game-plan
  2. ^ a b c "Globo Network Institutional" (in Portuguese). Organizações Globo. Retrieved 2007-11-19.
  3. ^ "Estagiar" (in Portuguese). Organizações Globo. Retrieved 2007-11-19.
  4. ^ a b c d Sousa, Helena (1998-07). "The re-export of the US commercial television model time-life/Globo/SIC: replicating business strategies?" (PDF). Minho University. pp. 1–15. Retrieved 2007-11-17. {{cite news}}: Check date values in: |date= (help); line feed character in |title= at position 53 (help)
  5. ^ "Cronograma". SBTVD (Sistema Brasileiro de Televisão Digital Terrestre). 2006-10-10. Retrieved 2007-11-19. {{cite web}}: Check date values in: |date= (help)
  6. ^ Zimmermann, Patrícia (2006-06-29). "Rede Globo diz que vai investir em alta definição, e não em multiprogramação" (in Portuguese). Folha Online. p. 1. Retrieved 2007-11-19. {{cite news}}: Check date values in: |date= (help)
  7. ^ "Conheça os planos das emissoras para a TV digital" (in Portuguese). G1. 2007-11-13. p. 1. Retrieved 2007-11-19. {{cite news}}: Check date values in: |date= (help)
  8. ^ Assine Globo Internacional. TV Globo Internacional.
  9. ^ Globo attracts almost 2 m visitors online yearly
  10. ^ globo.com - Traffic Details from Alexa
  11. ^ Cf. Bernardo Kucinski, A Síndrome da Antena Parabólica, São Paulo, Editora da Fundação Perseu Abramo, ISBN 85-86469-12-2, pg.113
  12. ^ Jornal Nacional newscast of Edir Macedo. YouTube.
  13. ^ Rede Record's Editorial about Globo's attack of Record News from "Jornal da Record" (in Portuguese).YouTube.
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