TV Bandeirantes was founded on May 13, 1967, by João Jorge Saad, owner of Rádio Bandeirantes. In 1969 the TV's building suffered a massive fire, which forced Saad to renew his broadcasting equipment. By 1972, TV Bandeirantes was the first Brazilian television network to fully broadcast in color,the same year that Rede Globo did the same. Later in the 70s Bandeirantes became a national broadcasting network. The network launched a digital over-the-air feed in São Paulo.