WROO
- For the former WROO in Callahan, Florida, see WJBT.
| Broadcast area | Upstate South Carolina |
|---|---|
| Frequency | 96.7 MHz |
| Branding | "Shine 96.7" |
| Programmierung | |
| Format | Christian CHR |
| Ownership | |
| Owner | Clear Channel Communications |
| WMYI, WSSL-FM, WESC, WGVL | |
| History | |
First air date | April 18, 2002 |
| Technical information | |
| Facility ID | 25240 |
| Class | A |
| ERP | 700 watts |
| HAAT | 288 meters |
| Links | |
| Webcast | Listen Live |
| Website | www.shine967.com |
WROO is a Christian CHR station licensed to Mauldin, South Carolina and serves the Upstate, including Greenville and some of Spartanburg. The Clear Channel Communications outlet is licensed by the FCC to broadcast at 96.7 MHz with an ERP of 700 watts. The station goes by the name Shine 96.7 and its current slogan is "Positive Hits." On September 1st, 2009, the station began simulcasting with sister station WGVL-AM.
WROO was the first station in South Carolina to broadcast in HD. Its transmitter is located atop Paris Mountain in northern Greenville County.
History
WROO originally signed on in Greenwood, South Carolina as WCRS-FM, sister to WCRS-AM, on April 28, 1965. The station simulcasted its AM counterpart for a number of years, later carrying a Country format. The station was moved to the Greenville-Spartanburg market, licensed to Mauldin (but located on Paris Mountain), in 2002 after being purchased by Clear Channel Communications.
After signing on in the Greenville-Spartanburg market, WBZT-FM aired a rock music format under the name "96.7 The Buzzard" and slogan "Real Rock." The station was identical to Clear Channel's WVBZ in Greensboro, North Carolina. As "The Buzzard", WBZT-FM played mostly Rock music from the 1960s through 2000s. The station aired the syndicated morning show "The Bob and Tom Show" from its sign-on until April 2006. It was replaced with a music-intensive morning show. Towards the end of the station's run, it played all classic rock during the day and nineties and new rock at night.
The original intent of the new rock station was to be a spoiler to Barnstable's (now Entercom Communications') WTPT-FM and WROQ-FM. However, the station never managed to dent either station, in part because the station has a limited signal.
On December 23, 2007, after modest performance from the rock format for over five years, the station entered 'stunt mode', urging listeners to tune in for a new format on December 25, 2007 (Christmas Day). The new format was revealed, and was a Christian CHR format as "Shine 96.7." In the fall of 2008, WBZT was the exclusive outlet in the area for USC Gamecocks sports. On September 1st, 2009, the station began simulcasting with sister WGVL-AM after that station dropped its spanish format.
On September 17th, 2009, the station changed its call sign from WBZT-FM to WROO.
References
External links
- WROO station website
- Facility details for Facility ID WROO ({{{2}}}) in the FCC Licensing and Management System
- {{{2}}} in Nielsen Audio's FM station database