Casa Sanchez Foods
An editor has nominated this article for deletion. You are welcome to participate in the deletion discussion, which will decide whether or not to retain it. |
 | This article contains content that is written like an advertisement. (April 2010) |
| This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
No issues specified. Please specify issues, or remove this template. |
 | A major contributor to this article appears to have a close connection with its subject. |
| Company type | Private |
|---|---|
| Industrie | Salsa and Tortilla Chips |
| Gegründet | 1924 - San Francisco, California |
| Gründer | Robert Sanchez, Sr. |
| Hauptsitz | , |
Key people | Robert Sanchez |
| Produkte | Mexican-style sauces and tortilla chips |
| Owner | Sanchez family |
| Website | CasaSanchez.com |
Casa Sanchez is a Mexican-style salsa and tortilla chip company based in San Francisco, California. Beginning in 1924 as a tortilla manufacturer in the Mission District of San Francisco, then evolving into a salsa company in the 1960's, it has grown to become one of the leaders in the Mexican-style snacks market.
Immigrating from Zacatecas, Mexico in the the early 1900's, Roberto and Isabel Sanchez established the very first mechanized tortilla factory in Northern California, R. Sanchez & Co., where tortillas were sold by the pound and wrapped in paper and string. In the late 1960's, the second generation followed the Latino customer base to the Mission District of San Francisco and sold corn tortillas to restaurants. Soon after, mild & hot salsa were introduced in tubs to accompany the tortilla chips.
The product slogan is "Sabor autentico y todo natural" ("Authentic flavor and all natural") The company logo is a drawing called "Jimmy the cornman", inspired by Jimmy Sanchez, then only five years old, and the landing of the first man on the moon.
Today, the third and fourth generations have developed a line of more than nine salsas and guacamoles, along with thick, thin, as well as organic tortilla chips using the original family recipes.
In 2004, AC Nielsen reported Casa Sanchez outsold other leading salsa companies in Northern California for 52 weeks. It also showed Casa Sanchez Mild Salsa Roja outsold private label salsas for the same time period. In 1999, Casa Sanchez attracted national attention, including that of Forbes Magazine, when it unveiled its new marketing campaign: get a tattoo of "Jimmy the cornman" and get free lunch for life. The promotion has come back as of March, 2010.
Beginning in 2007, Casa Sanchez began producing vegetarian "Pupusas" and "Tamales".
Casa Sanchez Foods' salsas are made from tomatoes, chilli peppers, onions and no artificial coloring or preservatives.