Guvera

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'Guvera Limited is an unlisted public company in Australia, officed in New York USA, Sydney and Robina Australia. Guvera inked deals in 2009 and 2010 with Universal Music Group ^[1], EMI ^[2], The Orchard ^[3], IODA ^[4], and several rights bodies: APRA, AMCOS, BMI, Rightsflow, SESAC AND ASCAP ^[5].

Guvera delivers free downloads and streams from these labels via website www.guvera.com to consumers for free, paid for by advertisers - within what it calls "brand channels", which are mini destination sites branded by the advertisers and containing music chosen in part by the advertiser and the consumers searches.

Guvera's initial $10mm + has been funded by AMMA private investment out of Australia ^[6]

Guvera's advertising partners to date have included: Microsoft, McDonalds, Pepsi, Harley Davidson, Johnson & Johnson, Activision, Sprint, Geico, Victoria Secret, Mountain Dew, Schweppes, Dotti ^[7]

References

External links

Official Site: http://www.guvera.com

[1] ttp://www.prnewswire.com/news-releases/universal-music-group-umg-partners-with-guvera-limited-for-2010-launch-of-guveracom-70362037.html

[2] ttp://www.emimusic.com/news/2009/guvera-limited-signs-deals-with-emi-music-ioda-for-2010-us-launch/

[3] ttp://www.billboard.biz/bbbiz/content_display/industry/e3i665ac00464803dd2b204334b480ea2fa

[4] ttp://www.iodalliance.com/press.php?press_release_id=82#82

[5] ttp://rightsflow.com/2010/04/guvera-taps-rightsflow-for-publishing-licensing-and-adminstration-services/

[6] ttp://techcrunch.com/2010/01/18/guvera-funding/

[7] ttp://www.wired.com/epicenter/2010/02/guvera-unveils-free-ad-supported-music-with-a-twist/

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