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Badoo

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Badoo
badoo logo
Type of site
Social network service
Available inDutch, English, Finnish, French, German, Italian, Polish, Portuguese, Russian, Spanish, Swedish, Czech, Turkish
OwnerBadoo Services Limited, Naousis 1, Karapatakis Building, P.C 6018, Larnaca, Cyprus [1]
URLwww.badoo.com
Commercialfree, but with a charge for higher prominence
Registrationyes

Badoo is a multi-lingual social networking website, originating in Russia and managed out of a London headquarters[2], but owned by a company in Cyprus.[1][3]

Although available in most of the world, the site is most active in France, Spain and Italy, as well as Latin America.[4] Badoo ranks as the 52nd most popular site in France and the 150th globally, according to Alexa Internet.[5]

In a peer-reviewed study[6], it was given the lowest score for privacy among 45 social networking sites examined.[7]

History

Launched in May 2006, the site claims to have over 83 million registered users as of November 2010.[8]

In January 2008, the Russian investor Finam paid $30M USD for a 10% stake in Badoo. The funding will be used to build Badoo in Russia, where the social networking market is beginning to grow.[9]

Media Reception

In 2008, Badoo was profiled in The Guardian's PDA blog.[10]

According to TopTenReviews Badoo is "like a chat room, dating site and picture rating site disguised as a social network." It was noted Badoo did not offer any group or other type of community to facilitate users meeting similar people.[11]

Techcrunch reports that as of January 2010, access to Badoo in Iran is blocked by the Iranian government.[12]

Open Source

Badoo has released several pieces of software under an open source licence, including various improvements to the PHP scripting language, the Pinba real time statistics server, and the Blitz template engine. [13]

Revenue

Badoo generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. In the end of 2007, it was reported that 20% of Badoo's 22 million users accessed this function once a month.[14]

References

  1. ^ a b Badoo - Terms of Use Accessed August 2009/
  2. ^ "Another Russian IPO?". paidContent.org. Retrieved 2010-11-18
  3. ^ Badoo Privacy Policy 28 Aug 2009
  4. ^ "Google.com". Retrieved 2010-08-31.
  5. ^ "Alexa Internet report on Badoo". Retrieved 2010-05-17.
  6. ^ Bonneau, Joseph; Preibusch, Sören (2009), "The Privacy Jungle: On the Market for Privacy in Social Networks" (PDF), WEIS '09: Proceedings of the Eighth Workshop on the Economics of Information Security
  7. ^ Social networks ‘failing users’ The Daily Telegraph 21 Jul 2009
  8. ^ "Badoo.com". Retrieved 2010-11-11.
  9. ^ Butcher, Mike (January 21, 2008). "UK's Badoo pulls $30m for Russian launch, ahead of a home push". Techcrunch. Retrieved 2009-08-29.
  10. ^ Kiss, Jemima (March 05, 2008). "Elevator Pitch: Why Badoo wants to be the next word in social networking!". Guardian. Retrieved 2010-31-08. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  11. ^ "Social Networking Websites Review - Badoo". TopTenREVIEWS. 2009. Retrieved 2009-08-29.
  12. ^ Butcher, Mike (January 05, 2010). "No flirting! Social network Badoo is banned in Iran". Techcrunch. Retrieved 2009-01-06. {{cite web}}: Check date values in: |date= (help)
  13. ^ "Badoo Developer Zone". Retrieved 2010-08-31.
  14. ^ Elevator Pitch: Why Badoo wants to be the next word in social networking, Mark Sweney , The Guardian, December 24 2007 , Accessed March 2008.

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