Category:Market research
Market research is commercial research conducted primarily with consumer respondents. The purpose of market research is to study the potential or progress of a business plan. Market research differs from social science on several dimensions. Market research is paid for by a sponsoring company; purchased from a commercial research company; and conducted primarily to test business potential or for applied research purposes. Social science is conducted by academic institutions such universities; is aimed at extending knowledge without commercial intent; and complies to strict standards of scientific research. See Marketing research, Market research, qualitative marketing research, and quantitative marketing research for an overview of this topic.
Subcategories
This category has the following 8 subcategories, out of 8 total.
Pages in category "Market research"
The following 127 pages are in this category, out of 127 total. This list may not reflect recent changes.
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C
- Central location test
- Chi-square automatic interaction detection
- City quality of life indices
- Claritas Prizm
- Cluster sampling
- Competitor analysis
- Concept testing
- Conjoint analysis
- Consumer neuroscience
- Context analysis
- Coolhunting
- Copy testing
- Critical incident technique
- Cume
- Custom online panel
- Customer advisory council
- Customer analytics
- Customer satisfaction research
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- Manifold Data Mining Inc.
- Market analysis
- The Market Opportunity Navigator
- Market research and opinion polling in China
- Market surveillance
- Marketing experimentation
- Marketing intelligence
- Marketing research mix
- Marketing research process
- Media context studies (Advertising research)
- Media Technology Monitor
- Media-Analyse (Germany)
- Mendelsohn Affluent Survey
- Mind share
- Mobile marketing research
- Mokken scale
- Mosaic (geodemography)
- Multistage sampling
- Multivariate landing page optimization
- Mystery shopping