Bakers Delight
| File:BakersDelightBrand.svg | |
| Gegründet | 1980 |
|---|---|
Area served | Australia, New Zealand and Canada |
| Produkte | Bread |
| Website | /bakersdelight.com.au |
Bakers Delight is a large Australian owned bakery franchise chain with outlets in Australia, New Zealand and Canada. It was established in 1980 as a single bakery on Glenferrie Road in the Melbourne suburb of Hawthorn, Victoria.[1] Bakers Delight has over 700 bakeries globally.[2] Bakers Delight entered the Canadian market in 2003, trading as COBS Bread, and now has over 50 bakeries in 3 provinces.[3][4]All of the United States bakeries were shut down after an attempt to enter the US market was unsuccessful.
Partnership with The Chia Company
In 2010, Bakers Delight entered into an agreement with The Chia Company, resulting in the release of Chia Bread, a white bread with added Chia seeds. This agreement will see the production of chia in the Ord River Region (WA) double in 2010, with the industry on track to be worth $20million in five years time.[5]
Dispute with former franchisees
In 2005, Bakers Delight became involved in litigation against former franchisees in the case Illawarra Breads vs Bakers Delight Holdings. The court case involved allegations of unfair contracts, unconscionable conduct and misleading and deceptive conduct. As of September 2010 this court case is still being heard.[6][7][8][9][10][11][12] [13]
In April 2007, an Australian Competition and Consumer Commission (ACCC) investigation cleared Bakers Delight of the allegations by former franchisees.[14][15][16][17]
Notes
- ^ Asa Wahlquist (17 April 2010). "The Rise and Fall of our daily bread". The Australian.
- ^ Kate Kendall (30 July 2009). "Moments with Marketers: Chris Caldwell". Marketing Magazine.
- ^ Jeanne Lang Jones (12 January 2007). "Bakery chain to heat up market". Puget Sound Business Journal.
- ^ About Us, COBS Bread
- ^ "Chia set for expansion under Ord Stage 2 Plan".
- ^ Illawarra Breads Pty Limited and ors v Baker's Delight Holdings Limited [2007] NSWIRComm 260 (19 October 2007)
- ^ MP calls for investigations in Bakers Delight
- ^ [1], Franchises Today Tonight
- ^ Former WA Bakers Delight franchisees seek inquiry
- ^ WA Inquiry kicks off
- ^ Bakers Delight under fire
- ^ Franchisees call for code change, Brisbane Times
- ^ Bakers Delight Holdings Limited v Industrial Court of New South Wales [2009] NSWCA 126 (2 June 2009)
- ^ ACCC does not consider Bakers Delight engaged in unconscionable conduct towards franchisees, Australian Competition and Consumer Commission
- ^ Tips to Guard your online reputation, SmartCompany.com.au
- ^ ACCC Investigation Concluded - Bakers Delight Found Not In Breach, Minter Ellison
- ^ Bakers Delight cleared by ACCC of unconscionable conduct in its franchise, Middletons