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Play Like a Champion Today

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Poster of Notre Dame's sign
Play like a champ OU

Play Like a Champion Today is a saying that both The University of Notre Dame and The University of Oklahoma football programs have used over the years.

At Notre Dame, the saying is hand-painted in blue letters on a 36" by 48" sign located in a stairwell between the home team locker room and the tunnel to the field of Notre Dame Stadium. It is a tradition by Fighting Irish players to touch it on their way out of the locker room. A commercial for the university once featured alumni touching a sign before preparing for other "fields of play" (courtroom, surgery room, etc.). It is one of the most recognized motivational signs in college sports.

The original sign that hangs in the Notre Dame Tunnel was painted by Laurie Wenger for Coach Lou Holtz.

The University of Oklahoma has used a sign with the phrase since the 1940s, under coach Bud Wilkinson. Oklahoma players and coaches touch the traditional 'Play Like a Champion Today' sign posted above the locker room door as they head for Owen Field before every home game.

As the team enters the field, the Sooners run under a crimson banner flanked by flags representing each of Oklahoma's seven national championships. The banner displays 'Play Like a Champion' on the side facing the players and 'Oklahoma Sooners' on the side facing the field.