TakePart
 | |
| Company type | Digital media company |
|---|---|
| Gegründet | 2008 |
| Hauptsitz | |
| Parent | Participant Media |
| Website | www.takepart.com |
TakePart is the digital division of Participant Media, a motion picture studio that focuses on issues of social justice. TakePart was founded in 2008 to promote Participant Media's films as well as make viewers aware of the social advocacy efforts of Participant's outreach partners.[1]
About the site
TakePart produces a Web site with a daily cycle of original articles, blogs, and videos on the culture and lifestyle of change. Topics of coverage include animals, arts, food, education, the environment, green tech, politics, culture, health and innovation. The site also provides ways for users to take action on the issues they read about. TakePart also offers services including custom content creation and campaign building to NGOs and brands looking to create social impact.
One of TakePart's first media campaigns to win public notice was its activism about the 2008 semi-documentary film, Chicago 10.[2]
In 2009, TakePart released GiveABit, an iPhone application which solicits charitable donations for Participant Media's nonprofit advocacy partners from iPhone users once a day.[1] In 2011, advertising executive Chad Boettcher was hired by Participant Media to oversee an expanded social action outreach via the TakePart Web site.[3][4]
The TakePart.com Web site was a major aspect of the marketing campaign for the 2011 motion picture Contagion.[5] By year's end, more than 2 million people had visited the TakePart Contagion page.[3]
Take Part Live
On August 1st, 2013 Pivot TV aired the first episode of Take Part Live a live show hosted by Cara Santa Maria and Jacob Soboroff that covers news, current events and is a component to the website.
References
- ^ a b Wilhelm, Ian. "New iPhone Application Could Help Charity Fund Raising." Chronicle of Philanthropy. June 15, 2009.
- ^ Kilday, Gregg. "'Chicago 10' Shows Now Is Not Too Far From Then." Reuters. February 28, 2008.
- ^ a b "Chad Boettcher to Head Social Action & Advocacy for Participant Media." MarketWatch.com. November 1, 2011.
- ^ "Insiders." Daily Variety. November 21, 2011.
- ^ Cieply, Michael. "Achoos of Death Are Film's Scourge." New York Times. August 8, 2011.