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For the United States television producer, see Endemol, section: True Entertainment
True Entertainment
Ownership
OwnerCSC Media Group

True Entertainment is the television channel in the United Kingdom that replaced Showcase TV on 3 August 2009. The change was originally scheduled to happen on 1 July 2009, but a late change put the change "on hold until further notice".[1][2] True Entertainment launched on August 3, 2009.[3] Whilst the bulk of its current programming is movies, similar to sister channels True Movies 1 and True Movies 2; the channel aims to establish itself as a general entertainment channel.

Its licence first appeared on the Ofcom website in January 2007 (initially named "Toon TV", this was changed to AnimeCentral in June 2007, to True Entertainment in June 2008, and to Showcase TV on August 26, 2008. It the changed again to True Entertainment on 10 June 2009. Its logo is the same as the True Movies 1 and True Movies 2. On 5 July 2010, True Entertainment launched on Freesat channel 142.[4] On 1 March 2011, True Entertainment launched on Virgin Media channel 189.[5] True Entertainment launched on Freeview channel 61 with the exception of Wales, on 6 August 2013. It was accompanied by a refreshed schedule to take into account the new Freeview viewers.[6]

True Entertainment +1, a one hour timeshift channel, was launched on 25 February 2013. The channel was replaced by True Drama on 4 June 2013.[7]

References

  1. ^ "Anime Central - Rebranding" (MS Word). AGB Nielsen Media. 2009-06-12.
  2. ^ "Anime Central - Rebranding on hold" (MS Word). AGB Nielsen Media. 2009-06-30.
  3. ^ "Rebranding - Anime Central2" (MS Word). AGB Nielsen Media. 2009-07-24.
  4. ^ "Two new channels launch on Freesat". Digital Spy. 2010-07-05.
  5. ^ "CSC Media does channel swap on VM". The Airwaves. 2 March 2011. Archived from the original on 24 July 2011.
  6. ^ "True Entertainment launches on Freeview". a516digital. 6 August 2013.
  7. ^ "CSC to launch Drama channel". a516digital. 21 May 2012.


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