Mother Nature Network
 | |
Type of site | Environmental sustainability |
|---|---|
| Available in | English |
| Headquarters | Atlanta |
| Created by | Joel Babbit & Chuck Leavell |
| URL | mnn.com |
Mother Nature Network is an environmental news and responsible living website that is part of Atlanta-based media company, Narrative Content Group, that owns both mnn.com and treehugger.com. Launched in 2009 by Rolling Stones keyboardist Chuck Leavell and former marketing executive Joel Babbit, MNN's equity partners include both CNN and Discovery Communications.[2]
As of 2015, the site had 3 million visits per month[3] and ranked #3 among environmental websites.[4]
Content
MNN's content is designed for a mainstream audience and claims to go beyond traditional "green" issues to encompass a wide range of topics.[5][6]
Board of directors
- Joel Babbit, CEO of MNN
- Thomas Bell Jr., Chairman of Mesa Capital Partners (former Chairman and CEO of Young & Rubicam and Chairman of U.S. Chamber of Commerce)
- Gerald Benjamin, Co-Founder and Managing Partner of Atlanta Equity
- A.D. "Pete" Correll, Co-Founder and Chairman of Atlanta Equity (former Chairman and CEO of Georgia-Pacific Corporation)
- Alexandra Cousteau, Co-Founder of EarthEcho International and National Geographic Emerging Explorer
- Doug Hertz, CEO of United Distributors Inc. and Partner in the Atlanta Falcons
- Chuck Leavell, Keyboardist for the Rolling Stones
Business model
While treehugger.com follows a more standard advertising approach, mnn.com's model is sponsorship-oriented.[5] Each of the site's different content categories is sponsored exclusively for a 12-month term, during which time the sponsor receives a 100 percent share of the promotional units on all pages within its respective category.[7] Sponsors include:
- Aflac
- Allstate
- AT&T
- The Coca-Cola Company
- CSX Transportation
- Delta Air Lines
- Diageo
- Dunkin' Brands
- Georgia-Pacific
- Mercedes-Benz
- MillerCoors
- NAPA
- PGi
- S. C. Johnson & Son
- Scotts LawnService
- Southern Company
- UL
- UPS
- Walmart
- Zep Inc.
Nonprofit partners
MNN has worked with a wide range of nonprofit organizations, including:
- American Farmland Trust
- Captain Planet Foundation
- Nature Conservancy
- National Wildlife Federation
- UCLA Institute of the Environment and Sustainability
References
- ^ "mnn.com Site Info". Alexa Internet. Retrieved 2016-02-10.
- ^ "Mother Nature Network and TreeHugger Combine to Form Leading Eco-Lifestyle Digital Platform," KPTV (2012-11-15)
- ^ "MNN.com Analytics" SimilarWeb. Retrieved 2015-08-02.
- ^ "Top 50 sites in the world for Science > Environment" SimilarWeb. Retrieved 2015-08=02.
- ^ a b "Has Mother Nature found key to Web success?," USA Today (2012-12-24)
- ^ "Mother Nature becomes a dot-com," The Atlanta Journal-Constitution (2008-07-20)
- ^ "Green Website Finds Sustainable Model in Creating Custom Ads," Ad Age (2010-11-22)