G/O Digital

G/O Digital is an American company that sells digital marketing solutions to local businesses and franchises in the United States. As of April 2016, the company had more than 482 employees. G/O Digital (pronounced “Geo Digital”) is a TEGNA Inc. company under the TEGNA Digital umbrella, with such brands as Cars.com, Cofactor, and CareerBuilder. The company is led by President and CEO, Tim Fagan.

History

G/O Digital began as a division of Gannett Co., Inc. and was named GannettLocal. In 2013, its name was changed to G/O Digital and combined digital advertising and marketing assets, BLiNQ, Shoplocal[1], Key Ring, Gannett Local and DealChicken, under the newly formed digital marketing agency G/O Digital. [2] G/O Digital operates from existing offices in Phoenix, Ariz. and Nashville, Tenn. In 2015, G/O Digital’s parent company, Gannett[3], spun off its publishing business and changed its name to TEGNA Inc. (NYSE: TGNA). TEGNA is composed of media and digital businesses. The spun-off publishing business retained the name Gannett Co., Inc.

Services

G/O Digital provides a broad range of digital marketing services for local small and medium-sized businesses and franchises:

Web design & development
Search engine optimization
Reputation management
Local listings management
Search engine advertising
Social media advertising
Targeted email marketing
Website and search retargeting
Social media management
Opt-in email marketing
Performance reporting

Awards & Partnerships

Google Adwords Premier SMB Partner [4]
Bing Partner [5]
International Franchise Association Supplier Forum [6]
Association of Private Sector Colleges and Universities Allied Plus Member [7]
BBB [8]
2016 Kenshoo Infinity Award - Local Search for Unitek [9]
22nd Annual Communicator Award for Online Advertising & Marketing - Award of Distinction - Email Marketing - Ken Wilson Ford Achieves $3.2M in Email Marketing Success [10]
22nd Annual Communicator Award for Online Advertising & Marketing - Award of Distinction - Social Media - Pinot's Palette: Growth through Social Strategy [10]
2016 Hermes Creative Award - Gold Award - Social Marketing Campaign - The Pulse Boutique: Facebook ads transform The Pulse Boutique from a side job to a profitable online business [11]
2016 American Marketing Association Phoenix Spectrum Award - Data/Market Research Award: Market Research [12]
2015 Content Marketing Awards - Best Native Advertising/Sponsored Client - Leveraging Content to Connect & Break Through the Clutter by G/O Digital http://contentmarketingawards.com/2015-winners/ [13]
2015 PR Daily’s Content Marketing Awards - Infographics - Honorable Mention [14]

References

Links