Dalda
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Dalda is a brand of hydrogenated vegetable oil popular in South Asia.
History
Until the early 1930s, the hydrogenated vegetable oil available in India was imported into the country by the Dutch company Hindustan Levers, [1] which was owned by a local business group.[2] Hindustan Vanaspati Manufacturing Co (today’s Hindustan Unilever Limited) wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of Vanaspati under a new brand name Dalda was born, which was introduced in 1937., one of the longest-running brands in India.[3] Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "vanaspati ghee".[citation needed]
In Pakistan
On 30 March 2004, Unilever Pakistan accepted the offer of Rs. 1.33 billion for the sale of its "Dalda" brand and related business of Edible Oil and Fats to newly incorporated company Dalda Foods (Pvt.) Limited. Its a one-of-its-kind corporate transaction in Pakistan, in which a group of 6 senior Unilever Executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of a newly formed company DALDA FOODS (PVT.) LIMITED with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.[2]
In India
In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited.[4]
References
- ^ "Dada Brand Acquisition". www.linkedin.com. Retrieved June 4, 2016.
- ^ a b "Dalda Brand Acquisition". www.dawn.com. Retrieved June 4, 2016.
- ^ "India-Dalda Brand Acquisition". www.business-standard.com. Retrieved June 4, 2016.
- ^ "India-Dalda Brand Acquisition2". dalda.co.in. Retrieved June 4, 2016.