Rebecca Hair Products
| Company type | Public |
|---|---|
| Industrie | Hair products |
| Hauptsitz | Xuchang, Henan, China |
Number of employees | 8,269[1] |
Henan Rebecca Hair Products is a Chinese manufacturer of hair products. It is one of the three largest hair products producers in the world along with Godrej Consumer Products Limited and Great Lengths.[2]
History
The company was founded in 1995. It launched an overseas presence in 1999 by opening in Nigeria. In 2003, it became the first hair products company listead on the Shanghai Stock Exchange.[1]
Consumer markets
The company operates in China and over 20 countries in Africa, which accounted for about half of the company's overall revenue. Revenue from Africa in 2017 reached 884 million yuan (138.1 million U.S. dollars).[2] Nigeria is the focal point of African operations but there are smaller subsidiaries in Ghana, Togo, Cote d'Ivoire, Burkina Faso, the Democratic Republic of Congo, Tanzania and Kenya.[1]
Fertigungsindustrie
The company has factories in China, Nigeria and Ghana.[1] Manufacturing of synthetic hair products requiring use of machinery with constant power supply is located in China.[1]
- ^ a b c d Li, Lianxing (July 21, 2014). "Hair-raising success story of Henan Rebecca". China Daily.
- ^ "Across China: Chinese wigs grow in popularity in Africa". Xinhua. June 5, 2018.