Casa Sanchez Foods
 | A major contributor to this article appears to have a close connection with its subject. (April 2010) |
| Company type | Privately held company[1] |
|---|---|
| Industry | Food |
| Predecessor | R. Sanchez & Co. |
| Founded | 1924 - San Francisco, California |
| Founder | Robert Sanchez, Sr. |
| Headquarters | San Francisco, California , United States |
Key people | Robert C Sanchez[2] |
| Products | Mexican-style sauces and tortilla chips |
| Owner | Robert C Sanchez |
| Website | CasaSanchezfoods.com |
Casa Sanchez Foods is a Mexican-style food snack company based out of the San Francisco Bay Area best known for producing authentic salsas and tortilla chips. Beginning in the 1920s as the first mechanized tortilla manufacturer in the San Francisco's Mission District,[3] the company soon evolved to producing salsas, guacamoles, tamales and pupusas. Casa Sanchez has grown to become one of the leaders in the Mexican-style snacks market.
Corporate History
R. Sanchez & Co.
Rick and Isabel Sanchez immigrated from Zacatecas, Mexico to San Francisco, California in 1923 and established the very first mechanized tortilla factory in Northern California, then named R. Sanchez & Co. Tortillas were traditionally sold by the pound and wrapped in paper and string just like in Mexico. After Roberto's death, his widow and three young children took over the family business.
As an influx of Latinos began to heavily populate the Mission District in the 1950s,[4] competing tortilla factories began to sprawl up. Soon after, Robert Jr. and Martha Sanchez decided to differentiate themselves from the competition by manufacturing one of the first fresh-packaged salsa in the country.
Jimmy the Cornman
Casa Sanchez is one of the highest selling salsas in California based on Neilson reports and is widely known as a San Francisco staple. The company’s logo, a cartoon depiction of a boy wearing a sombrero while riding an ear of corn like a rocket called "Jimmy the Cornman," was inspired by Jimmy Sanchez, the youngest of the third generation and the landing of the first man on the moon, hence the company's slogan: "flavor out of this world."
Casa Sanchez
As of today, the company continues to be family operated with over sixteen family members contributing to the further development of the brand's legacy. Casa Sanchez has continued to develop an extensive line of over a dozen Mexican food products and have expanded to the entire west coast. Aside from being heavily involved in the community by regularly sponsoring Latino events throughout the Bay Area, Casa Sanchez has also contributed over $100,000 to charity.
In Popular Culture
In 1999 Casa Sanchez attracted national attention, including that of Forbes magazine, when it unveiled its new marketing campaign: get a tattoo of "Jimmy the Cornman" and get free lunch for life.[5] The promotion returned in March 2010 to much praise.[6]
See also
References
- ^ "Fante, Inc - Casa Sanchez Foods". manta.com. 2010.
- ^ Carlsen, Clifford (August 13, 1999). "Salsa maker lands in the chips". San Francisco Business Times.
- ^ "From Tortillas and a Jazz Club to Chips and Salsa: The Legendary Evolution of Casa Sanchez". KQED. 2019-01-27. Retrieved 2019-08-22.
- ^ "San Francisco's History is Rooted in Latino Culture". San Francisco Travel. Retrieved 2019-08-22.
- ^ "Entrepreneur as Stunt Man". Forbes. 1999.
- ^ "Tattoo For Free Lunch Returns To SF Restaurant". CBS5. April 6, 2010. Archived from the original on 2010-04-10.