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| website = {{url|http://swachhbharat.mygov.in}}
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'''Swachh Bharat Abhiyan''' ('''SBA''') (or '''Swachh Bharat Mission''' ('''SBM''') or '''Clean India Mission''' in English) is a campaign in [[India]] that aims to clean up the streets, roads and infrastructure of India's cities, smaller towns, and rural areas. The objectives of Swachh Bharat include eliminating [[open defecation]] through the construction of household-owned and community-owned [[toilets]] and establishing an accountable mechanism of monitoring toilet use. Run by the [[Government of India]], the mission aims to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of [[Mahatma Gandhi]], by constructing 12 million toilets in rural India at a projected cost of ₹1.96 lakh crore (US$30 billion).<ref name="bs">{{citation|title=MDWS Intensifies Efforts with States to Implement Swachh Bharat Mission|date=18 March 2016|url=http://wap.business-standard.com/article/government-press-release/mdws-intensifies-efforts-with-states-to-implement-swachh-bharat-mission-116031801084_1.html|work=[[Business Standard]]}} (press release)</ref>
'''Swachh Bharat Abhiyan''' ('''SBA''') (or '''Swachh Bharat Mission''' ('''SBM''') or '''Clean India Mission''' in English) is a campaign in [[India]] that aims to clean up the streets, roads and infrastructure of India's cities, smaller towns, and rural areas. The objectives of Swachh Bharat include eliminating [[open defecation]] through the construction of household-owned and community-owned [[toilets]] and establishing an accountable mechanism of monitoring toilet use. Run by the [[Government of India]], the mission aims to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of [[Mahatma Gandhi]], by constructing 12 million toilets in rural India at a projected cost of ₹1.96 lakh crore (US$30 billion).<ref name="bs">{{citation|title=MDWS Intensifies Efforts with States to Implement Swachh Bharat Mission|date=18 March 2016|url=http://wap.business-standard.com/article/government-press-release/mdws-intensifies-efforts-with-states-to-implement-swachh-bharat-mission-116031801084_1.html|work=[[Business Standard]]}} (press release)</ref> The mission will also contribute to India reaching [[Sustainable Development Goal 6|Sustainable Development Goal Number 6]] (SDG 6).


The campaign was officially launched on 2 October 2014 at [[Raj Ghat and associated memorials|Rajghat]], [[New Delhi]] by Prime Minister [[Narendra Modi]]. It is India's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas.
The campaign was officially launched on 2 October 2014 at [[Raj Ghat and associated memorials|Rajghat]], [[New Delhi]] by Prime Minister [[Narendra Modi]]. It is India's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas.


The mission contains two sub-missions: Swachh Bharat Abhiyan ("Gramin" or rural), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan (Urban), which operates under the Ministry of Housing and Urban Affairs.<ref>{http://sbm.gov.in/sbmcms/index.htm}{http://www.swachhbharaturban.in/sbm/home/#/SBM}</ref><ref>{{cite web|url=http://economictimes.indiatimes.com/news/politics-and-nation/swachh-bharat-campaign-should-become-mass-movement-narendra-modi/articleshow/42916831.cms|title=Swachh Bharat campaign should become mass movement: Narendra Modi|work=The Economic Times|accessdate=2 October 2014}}</ref><ref>{{cite web|url=http://pmindia.gov.in/en/news_updates/pm-reviews-preparations-for-launch-of-mission-swachh-bharat/|title=PM reviews preparations for launch of Mission Swachh Bharat|publisher=|accessdate=7 October 2014}}</ref><ref name="Zee News">{{cite web|url=http://zeenews.india.com/news/india/swachh-bharat-pm-narendra-modi-launches-clean-india-mission_1479062.html|title=Swachh Bharat: PM Narendra Modi launches 'Clean India' mission|work=Zee News|accessdate=2 October 2014}}</ref> The mission includes ambassadors and activities such as national real-time monitoring and updates from non-governmental organizations (NGOs) such as [[The Ugly Indian]], [[Waste Warriors]] and SWaCH Pune (Solid Waste Collection and Handling) that are working towards its ideas of Swachh Bharat.<ref>{{Cite web|url=https://swachcoop.com/|title=|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}</ref>
The mission contains two sub-missions: Swachh Bharat Abhiyan ("Gramin" or rural), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan (Urban), which operates under the Ministry of Housing and Urban Affairs.<ref>{http://sbm.gov.in/sbmcms/index.htm}{http://www.swachhbharaturban.in/sbm/home/#/SBM}</ref><ref>{{cite web|url=http://economictimes.indiatimes.com/news/politics-and-nation/swachh-bharat-campaign-should-become-mass-movement-narendra-modi/articleshow/42916831.cms|title=Swachh Bharat campaign should become mass movement: Narendra Modi|work=The Economic Times|accessdate=2 October 2014}}</ref><ref>{{cite web|url=http://pmindia.gov.in/en/news_updates/pm-reviews-preparations-for-launch-of-mission-swachh-bharat/|title=PM reviews preparations for launch of Mission Swachh Bharat|publisher=|accessdate=7 October 2014}}</ref><ref name="Zee News">{{cite web|url=http://zeenews.india.com/news/india/swachh-bharat-pm-narendra-modi-launches-clean-india-mission_1479062.html|title=Swachh Bharat: PM Narendra Modi launches 'Clean India' mission|work=Zee News|accessdate=2 October 2014}}</ref>
The mission includes [[ambassadors]] and activities such as national real-time monitoring and updates from [[Non-governmental organization|non-governmental organizations]] (NGOs) such as [[The Ugly Indian]], [[Waste Warriors]] and SWaCH Pune (Solid Waste Collection and Handling) that are working towards its ideas of Swachh Bharat.<ref>{{Cite web|url=https://swachcoop.com/|title=SWaCH|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}</ref>


==History==
==History==

Revision as of 13:02, 9 February 2018

Swachh Bharat Mission (SBA)
File:Swachh Bharat Abhiyan logo.jpg
India + Cleanliness
Sloganएक कदम स्वच्छता की ओर One step towards cleanliness
LandIndien
Prime Minister(s)Narendra Modi
LaunchedRaj ghat, 2 October 2014; 9 years ago (2014-10-02)
StatusActive
Websiteswachhbharat.mygov.in

Swachh Bharat Abhiyan (SBA) (or Swachh Bharat Mission (SBM) or Clean India Mission in English) is a campaign in India that aims to clean up the streets, roads and infrastructure of India's cities, smaller towns, and rural areas. The objectives of Swachh Bharat include eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. Run by the Government of India, the mission aims to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 12 million toilets in rural India at a projected cost of ₹1.96 lakh crore (US$30 billion).[1] The mission will also contribute to India reaching Sustainable Development Goal Number 6 (SDG 6).

The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas.

The mission contains two sub-missions: Swachh Bharat Abhiyan ("Gramin" or rural), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan (Urban), which operates under the Ministry of Housing and Urban Affairs.[2][3][4][5]

The mission includes ambassadors and activities such as national real-time monitoring and updates from non-governmental organizations (NGOs) such as The Ugly Indian, Waste Warriors and SWaCH Pune (Solid Waste Collection and Handling) that are working towards its ideas of Swachh Bharat.[6]

History

Launch

India's prime minister Modi at a rally to promote Swachh Bharat Mission in 2014
Further information: Sanitation in India

Swachh Bharat Abhiyan campaign, launched on 2 October 2014, aims to eradicate open defecation by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 12 million toilets in rural India at a projected cost of ₹1.96 lakh crore (US$23 billion).[1][7][8] The national campaign spans 4,041 statutory cities and towns.[9][10] conceived in March 2014 at a sanitation conference organised by UNICEF India and the Indian Institute of Technology as part of the larger Total Sanitation Campaign, which the Indian government launched in 1999.[11]

Previous sanitation campaigns

On 1 April 1999, the Government of India restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign (TSC) which was later (on 1 April 2012) renamed "Nirmal Bharat Abhiyan" by then Prime Minister Manmohan Singh.[12][13][14] A limited randomized study of eighty villages in rural (Madhya Pradesh) showed that the TSC programme did modestly increase the number of households with latrines, and had a small effect in reducing open defecation. However, there was no improvement in the health of children."[15][16]

The earlier "Nirmal Bharat Abhiyan" rural sanitation program was hampered by the unrealistic approach.[17][18][19] Consequently, Nirmal Bharat Abhiyan was restructured by Cabinet approval on 24 September 2014 as Swachh Bharat Abhiyan.[10]

Structure

Finanzbranche

Swachh Bharat Abhiyan is expected to cost over ₹620 billion (US$7.4 billion).[5][20] The government provides an incentive of ₹15,000 (US$180) for each toilet constructed by a BPL family.[1] An amount of ₹90 billion (US$1.1 billion) was allocated for the mission in the 2016 Union budget of India.[9][21] International Monetary Fund provided a US$1.5 billion loan and $25 million in technical assistance in 2016 for the Swachh Bharat Mission to support India's universal sanitation initiative.[8] The programme has also received funds and technical support from the World Bank, corporations as part of corporate social responsibility initiatives, and by state governments under the Sarva Shiksha Abhiyan and Rashtriya Madhyamik Shiksha Abhiyan schemes.[7]

Activities

Planned initiatives

The Government appointed PWD with the responsibility to dispose off waste from Government offices.[22] The Ministry of Railways planned to have the facility of cleaning on demand, clean bed-rolls from automatic laundries, bio-toilets, dustbins in all non-AC coaches.[23] The Centre will use its Digital India project in conjunction with the Swachh Bharat Abhiyan to have solar-powered trash cans, which send alerts to sanitation crew once they are full.[24] The Swachh Bharat Swachh Vidyalaya campaign was launched by Smriti Irani, of the Minister of Human Resource Development, Government of India by participating in the cleanliness drive along with the school's teachers and students.[25][26]

Promotional campaigns

Selected public figures

Manisha Koirala at Swachh Bharat Abhiyan in November 2014

Modiji selected 12 public figures to propagate this campaign.[27][28] They are:

Anushka Sharma and the Vice President of India M. Venkaiah Naidu picked up a broom to help clean the cyclone-hit port city of Visakhapatnam, in the southern state of Andhra Pradesh, as part of the cleanliness campaign.[29][30]

Brand ambassadors

The minister in-charge nominated followed brand ambassadors:[31][32][when?][citation needed]

On 2 October 2014, Prime Minister Modi nominated nine more people, including:

He also nominated a number of organisations, including the Institute of Chartered Accountants of India, Eenadu and India Today as well as the dabbawala of Mumbai, who deliver home-made food to lakhs of people in the city.[clarification needed]More than 3 million government employees and school and college students participated in the drive on the occasion.[35][36]

On 8 November 2014, Modi carried the message to Uttar Pradesh and nominated another set of nine people for that state.[37][38]

From later dates following were made part of the mission

Run and marathons

A Swachh Bharat Run, attended by 1,500 runners, was organized at the Rashtrapati Bhavan on 2 October 2014.[40][41]

Performance monitoring

Ongoing real-time monitoring

Swachh Bharat Mission (SBM) Mobile app is being used by people and Government organisations for achieving the goals of Swachh Bharat Mission.[42] For this the government of India is bringing awareness to the people through advertisements.[43]

Swachh Sarvekshan annual cleanliness survey

Swachh Sarvekshan, commissioned by Ministry of Urban Development and carried out by Quality Council of India, is an extensive sanitation survey across several hundred cities to check the progress and impact of Swachh Bharat Abhiyan and to foster a spirit of competition among the cities. The performance of each city is evaluated on five parameters:

  • Municipal solid waste, sweeping, collection and transportation
  • Municipal solid waste, processing and disposal of solid waste
  • Open defecation free/toilets
  • Capacity building and eLearning
  • Provision of public & community toilet seats
  • Information, education and communication, and behaviour change
2017 Swachh Sarvekshan survey

Swachh Sarvekshan 2017 was conducted across 500 cities between 4 January 2017 and 7 February 2017. The top 25 cities are:[44]

  1. Indore
  2. Bhopal
  3. Visakhapatnam
  4. Surat
  5. Mysore
  6. Tiruchirapalli
  7. New Delhi Municipal Council
  8. Navi Mumbai
  9. Tirupati
  10. Vadodara
2016 Swachh Sarvekshan survey

The Swachh Sarvekshan-2016 ranks of 73 cities surveyed are:[45][46][47][48]

Cleanest ten cities:

  1. Mysore (Karnataka)
  2. Chandigarh
  3. Tiruchirappalli (Tamil Nadu)
  4. New Delhi
  5. Visakhapatnam (Andhra Pradesh)
  6. Surat (Gujarat)
  7. Rajkot (Gujarat)
  8. Gangtok (Sikkim)
  9. Pimpri-Chinchwad (Maharashtra)
  10. Greater Mumbai (Maharashtra)

Ten least clean cities (at the bottom of the list):

  1. 64. Kalyan Dombivili (Maharashtra)
  2. 65. Varanasi (Uttar Pradesh)
  3. 66. Jamshedpur (Jharkhand)
  4. 67. Ghaziabad (Uttar Pradesh)
  5. 68. Raipur (Chhattisgarh)
  6. 69. Meerut (Uttar Pradesh)
  7. 70. Patna (Bihar)
  8. 71. Itanagar (Arunachal Pradesh)
  9. 72. Asansol (West Bengal)
  10. 73. Dhanbad (Jharkhand)

Outcomes

By May 2015, 71 Indian public sector undertakings and 14 companies supported the construction of 89,976.[49] Hundreds of thousands of Indian people were still employed as manual scavengers in emptying bucket toilets and pit latrines.[50][51][52]

A door-to-door garbage collection van in the city of Indore

In 2017, the national sanitation coverage rose to 65% from 42% in 2014 before the start of the campaign.[53] It was 58% in 2016.[54] Five states, 149 districts and 2.08 lakh villages were declared Open Defecation Free (ODF) till August 2017.

The cities and towns which have been declared ODF stood at 22 per cent and the urban wards which have achieved 100 per cent door-to-door solid waste collection stood at 50 per cent. The number of Swachhagrahi volunteers working across urban local bodies rose to 20,000, and those working in rural India rose to more than a lakh. The number of schools with separate toilet facilities for girls rose from 0.4 million (37 per cent) to almost one million (91 per cent).[53]

As per an independent survey released by Quality Council of India in August 2017, overall national rural "household access to toilet" coverage increased to 62.45 per cent and usage of 91.29 per cent, with Haryana topping the national ranking with 99 per cent of households in rural areas covered and usage of 100 per cent.[55]

Between 2014 and 2015, 8 million toilets were constructed under the program.[56] As of 27 October 2016, 56 districts in India were ODF.[1]

See also

References

  1. ^ a b c d "MDWS Intensifies Efforts with States to Implement Swachh Bharat Mission", Business Standard, 18 March 2016 (press release)
  2. ^ {http://sbm.gov.in/sbmcms/index.htm}{http://www.swachhbharaturban.in/sbm/home/#/SBM}
  3. ^ "Swachh Bharat campaign should become mass movement: Narendra Modi". The Economic Times. Retrieved 2 October 2014.
  4. ^ "PM reviews preparations for launch of Mission Swachh Bharat". Retrieved 7 October 2014.
  5. ^ a b "Swachh Bharat: PM Narendra Modi launches 'Clean India' mission". Zee News. Retrieved 2 October 2014.
  6. ^ "SWaCH". {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  7. ^ a b "Swachh Bharat Abhiyaan: Government builds 7.1 lakh toilets in January". timesofindia-economictimes.
  8. ^ a b "India, World Bank sign $1.5 billion loan pact for Swachh Bharat Mission", The Economic Times, 30 March 2016
  9. ^ a b "Budget 2016: Swachh Bharat Abhiyan gets Rs 9,000 crore", The Economic Times, 29 February 2016
  10. ^ a b "Restructuring of the Nirmal Bharat Abhiyan into Swachh Bharat Mission". pib.nic.in. Retrieved 12 June 2017.
  11. ^ Poo2Loo to break open defecation taboo
  12. ^ "Time to clean up your act", Hindustan Times
  13. ^ "Nirmal Bharat Abhiyan failed to achieve its desired targets: CAG jdjgjfi", Mint, 16 December 2015
  14. ^ "Salient Features of Nirmal Bharat Abhiyan". Biharprabha News. Retrieved 17 December 2013.
  15. ^ Patil, Sumeet; Arnold, Benjamin; Salvatore, Alicia; Briceno, Bertha; Ganguly, Sandipan; Colford Jr., John; Gertler, Paul (26 August 2014). "The Effect of India's Total Sanitation Campaign on Defecation Behaviors and Child Health in Rural Madhya Pradesh: A Cluster Randomized Controlled Trial". PLOS Medicine. 11: e1001709. doi:10.1371/journal.pmed.1001709. PMC 4144850. PMID 25157929.{{cite journal}}: CS1 maint: unflagged free DOI (link)
  16. ^ "An Open Letter in response to the World Development Report 2015". Retrieved 23 March 2015.
  17. ^ IRC:India: Unrealistic approach hampers rural sanitation programme Archived 5 October 2008 at the Wayback Machine, 1 June 2007
  18. ^ Institute of Development Studies:Community-led total sanitation:India
  19. ^ Benny George:Nirmal Gram Puraskar: A Unique Experiment in Incentivising Sanitation Coverage in Rural India, International Journal of Rural Studies (IJRS), Vol. 16, No. 1, April 2009
  20. ^ "PM Modi's 'Swachh Bharat Abhiyan' set for mega launch Thursday; schools, offices gear up for event". Zee News.
  21. ^ "Modi government mobilises Rs 370 crore under Swachh Bharat Kosh", The Economic Times, 11 March 2016
  22. ^ "Swachh Bharat: CPWD begins lifting 'zero-value goods' from government offices and buildings", The Economic Times, 17 May 2016
  23. ^ "'Railway Budget Aligned to PM Modi's Vision for Digital India'", The New Indian Express, 5 March 2016
  24. ^ "When Swachh Bharat met Digital India: Now solar-powered trash cans to send alerts when full", The Economic Times, 18 March 2016
  25. ^ Swachch Bharat Swachch Vidhalaya
  26. ^ Swachh Bharat-Swachh Vidyalaya Campaign
  27. ^ "PM Modi's Swachh Bharat Abhiyan: Anil Ambani dedicates himself to the movement". 2 October 2014. Retrieved 2 October 2014.
  28. ^ "PM launches Swachh Bharat Abhiyaan". 2 October 2014. Retrieved 2 October 2014.
  29. ^ "Venkaiah Naidu picked up the broom to clean cyclone-hit port city of Visakhapatnam - indtoday.com - indtoday.com". indtoday.com. Archived from the original on 24 October 2014.
  30. ^ Naidu picked up the broom to clean cyclone-hit port city of Visakhapatnam
  31. ^ "18 Telugu icons named ambassadors for Swachh Bharat". indiatoday.intoday.in. Retrieved 1 June 2016.
  32. ^ "18 Telugu People as Swachh Bharat Ambassadors | 9 people each in AP and Telangana as Swachh Bharat Ambassadors". Andhra Pradesh Political News, Telugu Cinema News - APToday. 5 January 2015. Retrieved 1 June 2016.
  33. ^ a b admin. "swachh bharat brand ambassador List". Telangana State Portal - Latest News Updates.
  34. ^ "Lakshmi Manchu Is Telangana Swachh Bharat's Brand Ambassador" MovieNewz.in, Retrieved 04.09.2015
  35. ^ "Swachh Bharat Abhiyan: PM Narendra Modi to wield broom to give India a new image". The Times of India. Retrieved 2 October 2014.
  36. ^ "Swachh Bharat campaign is beyond politics, PM Narendra Modi says". The Times of India. Retrieved 2 October 2014.
  37. ^ "PM India". Prime Minister's Office. 8 November 2014. Retrieved 27 November 2014.
  38. ^ "Press Information Bureau". Press Information Bureau, Government of India. 8 November 2014. Retrieved 27 November 2014.
  39. ^ MCG announces Shekhar Gurera as official Brand Ambassador UNI, Jan 30 2018.
  40. ^ "Swachh Bharat Run organized at Rashtrapati Bhavan". The Times of India.
  41. ^ "Desi companies beat Facebook in 'Swachh' apps race". The Times of India.
  42. ^ "Digital India Week: Digital Locker, MyGov.in, and other projects that were unveiled", The Indian Express, 5 July 2015
  43. ^ "Swachh Bharat goes hi-tech, govt to track toilet use with iPads". The Hindu. 31 December 2014.
  44. ^ "State-wise assessment schedule - Swachh Sarvekshan 2017" (PDF). 10 January 2017. Retrieved 11 May 2017.
  45. ^ [1]
  46. ^ "Cleanliness ranking for 73 cities is out. Mysuru cleanest, Modi's Varanasi among dirtiest", India Today, 15 February 2016
  47. ^ "Chandigarh Declared Second Cleanest City of India in 2016 Swachh Bharat Survey", Chandigarh Metro
  48. ^ Nagaon topped 8th cleanest city in India
  49. ^ "Saffron Agenda for Green Capitalism? - Swarajya". Swarajya.
  50. ^ "Swachh Bharat Abhiyan should aim to stamp out manual scavenging".
  51. ^ Umesh IsalkarUmesh Isalkar, TNN (30 April 2013). "Census raises stink over manual scavenging". The Times of India. Retrieved 6 September 2015.
  52. ^ "Manual scavenging still a reality". The Hindu. 9 July 2015. Retrieved 9 September 2015.
  53. ^ a b "At The Half-way Mark", The Indian Express, 31 July 2017
  54. ^ Swachh Bharat Abhiyan Report Stats, 18 November 2016, archived from the original on 22 May 2016 {{citation}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  55. ^ "Kerala, Haryana top sanitation survey", The Hindu, 9 August 2017
  56. ^ "PM Modi fulfils promise of 80 lakh toilets, but not many takers in rural India".

Monthly Magazine on Cleaning and Hygiene Technology: Clean India Journal

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