Pedro Serrano

Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics.

It was used to optimize advertising mix in Milanuncios with respect to revenue. Thanks to this analysis we were able to identify the main levers to be used in order to achieve our target during the following campaigns.

Business Intelligence (BI) tools are adopted by more and more companies in the current environment that requires companies to operate as efficiently as possible.

By installing analytics software into the company’s database, Ofertia can analyze tens of millions of new information every single day. In addition to regular transactions, some of the information the company gathers comes from unlikely places such as social media platforms. This unique information helps Ofertia’s better… Mostrar más

Business Intelligence (BI) tools are adopted by more and more companies in the current environment that requires companies to operate as efficiently as possible.

By installing analytics software into the company’s database, Ofertia can analyze tens of millions of new information every single day. In addition to regular transactions, some of the information the company gathers comes from unlikely places such as social media platforms. This unique information helps Ofertia’s better understand its users behavior and allows it to sharpen its promotions and product. Mostrar menos

Smart Finder by Ofertia has shown that Beacons can be used for more than just proximity based shopping. Ofertia aims to help parents protect their kids from wandering too far off by giving them Beacon "amulets". Those devices work in conjunction with the Ofertia App that tells you how far away the Beacon (and your child) is, and alerts you when they leave a certain distance.

From a purely functional view, Ofertia brilliantly ties the need for shopping to the need to protect your child… Mostrar más

Smart Finder by Ofertia has shown that Beacons can be used for more than just proximity based shopping. Ofertia aims to help parents protect their kids from wandering too far off by giving them Beacon "amulets". Those devices work in conjunction with the Ofertia App that tells you how far away the Beacon (and your child) is, and alerts you when they leave a certain distance.

From a purely functional view, Ofertia brilliantly ties the need for shopping to the need to protect your child from getting lost (highly emotional) providing solutions for both concerns at the supermarket, and tells the parent that when they use the Ofertia App, "what is important for you is important for Ofertia"

So what's to be learned? Beacons connect us to the real world with greater context and insight than ever before. In doing so, you can engage, entertain, and educate users. Once the conversation becomes two sided, you're brand stops looking advertisement app and more like a great service.

To accomplish this campaign, Ofertia IT team developed this functionality from scrath using Bluetooth Smart technology and which allowed for a 40 mts range for their child to play in.

The commercial: https://youtu.be/hjleAlbH6Hs Mostrar menos

When it comes to TV advertising, we book a campaign based on target demographics and “hope for the best”.
In our case, a start-up, which have now started running TV advertising after maxing out their online marketing channels, are challenging this “it just isn’t possible” attitude.
TV commercials bring a significant uplift to visits, leads, installations, sales and revenue and is crucial, in order to optimize both actions (online and offline campaigns), be accurate tracking the data and… Mostrar más

When it comes to TV advertising, we book a campaign based on target demographics and “hope for the best”.
In our case, a start-up, which have now started running TV advertising after maxing out their online marketing channels, are challenging this “it just isn’t possible” attitude.
TV commercials bring a significant uplift to visits, leads, installations, sales and revenue and is crucial, in order to optimize both actions (online and offline campaigns), be accurate tracking the data and analyzing it properly and finally take the proper actions to keep all this huge investment as efficient as possible. Mostrar menos

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