Tomas Laurinavicius
Alicante/Alacant, Comunidad Valenciana / Comunitat Valenciana, España
11 mil seguidores
Más de 500 contactos
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Growth marketer, content manager, strategist, and writer with market-tested SEO…
Artículos de Tomas
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Growthlog 18: Direct nudges and side projects
Growthlog 18: Direct nudges and side projects
Por Tomas Laurinavicius
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Growthlog 17: The 80/20 rule for content that works
Growthlog 17: The 80/20 rule for content that works
Por Tomas Laurinavicius
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Growthlog 16: YTX, Python for SEO, and affiliate coupon code tracking
Growthlog 16: YTX, Python for SEO, and affiliate coupon code tracking
Por Tomas Laurinavicius
Contribuciones
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How can you learn from the growth hacking successes and failures of other companies or industries?
Think in analogies: 1. Cross-Industry Inspiration: - Uber's surge pricing → Can it apply to your SaaS pricing? - Netflix's personalization → How could it enhance your email marketing? 2. Twist Familiar Concepts: - Airbnb's referral program → What if it was time-based instead of money-based? - Dropbox's space rewards → Could you reward with exclusive content instead? 3. Combine Unlikely Pairs: - Gamification + B2B sales → Salesforce's Trailhead - Social media + Customer service → Glossier's community-driven support When experimenting: - Start with the core principle behind a strategy - Translate it to your context, preserving the essence but changing the form - Test variations to find what resonates
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What are the key differences and similarities between growth hacking and traditional marketing?
Growth hacking is all about finding the fastest path to massive growth. How? Rapid Experimentation: Test everything, from email subject lines to landing page designs. Data-Driven Decisions: Let numbers, not gut feelings, guide your strategy. Creative Tactics: Think outside the box—way outside. Remember Dropbox's referral program? Cross-Functional Approach: Blend marketing, product development, and engineering. Scalability Focus: Find what works and scale it. Fast. Key Traits of Growth Hackers: - Obsessed with metrics - Masters of A/B testing - Always learning and adapting Growth hacking is about continuous optimization and compounding gains. A mere 10% weekly growth? That's 142x growth in a year, and 20,000x in two years. 🤯
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How do you find and validate your growth hacking ideas?
Don't overlook secondary and tertiary effects. Consider Buffer's experience with guest posting: 1. Initially used for direct traffic 2. Unexpectedly led to industry recognition 3. Resulted in speaking invitations, podcast appearances, and collaborations This "Guest Posting Domino Effect" demonstrates how one strategy can yield multiple benefits: - Builds credibility - Creates diverse traffic sources - Contributes to long-term brand building - Expands your professional network To leverage these effects: 1. Think long-term 2. Track indirect growth indicators 3. Stay open to unexpected opportunities 4. Focus on building genuine industry relationships In growth hacking, the most powerful results are often the ones you didn't anticipate.
Actividad
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Affiliates are not sales machines. They're your brand's ambassadors. They're not just top sellers, they’re also: → Active campaigners → Traffic…
Affiliates are not sales machines. They're your brand's ambassadors. They're not just top sellers, they’re also: → Active campaigners → Traffic…
Recomendado por Tomas Laurinavicius
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I have the privilege of supporting 1000s of companies with their affiliate marketing. And I get to see firsthand the ones that really skyrocket vs…
I have the privilege of supporting 1000s of companies with their affiliate marketing. And I get to see firsthand the ones that really skyrocket vs…
Recomendado por Tomas Laurinavicius
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Have you ever come across a competitor that doesn't have a publish date? It could still be in the source code. You can crawl the publish date from…
Have you ever come across a competitor that doesn't have a publish date? It could still be in the source code. You can crawl the publish date from…
Recomendado por Tomas Laurinavicius
Experiencia
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Educación
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Erhvervsakademi Aarhus | Business Academy Aarhus
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Actividades y grupos:Business, Communication, Interaction, Design
Licencias y certificaciones
Idiomas
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Spanish
Competencia básica profesional
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Lithuanian
Competencia bilingüe o nativa
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Englisch
Competencia profesional completa
Recomendaciones recibidas
18 personas han recomendado a Tomas
Unirse para verloMás actividad de Tomas
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A while back, I was talking with Ashley Cheng about how we manage our content, and one thing she said and it clicked was: “Content has to serve a…
A while back, I was talking with Ashley Cheng about how we manage our content, and one thing she said and it clicked was: “Content has to serve a…
Recomendado por Tomas Laurinavicius
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You’re ready to launch your program, but do you have a great affiliate program page? Let’s have a look at best practices from Transistor.fm. On…
You’re ready to launch your program, but do you have a great affiliate program page? Let’s have a look at best practices from Transistor.fm. On…
Recomendado por Tomas Laurinavicius
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This is how I started my solopreneur journey.
This is how I started my solopreneur journey.
Recomendado por Tomas Laurinavicius
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If you’re doing SEO for a SaaS, you might be sitting on a goldmine worth of keyword data without even realizing it. If your website has been…
If you’re doing SEO for a SaaS, you might be sitting on a goldmine worth of keyword data without even realizing it. If your website has been…
Recomendado por Tomas Laurinavicius
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I’ve seen inside 1,000+ affiliate marketing programs. There are 3 principles every successful program has in common👇 1. Make it easy for…
I’ve seen inside 1,000+ affiliate marketing programs. There are 3 principles every successful program has in common👇 1. Make it easy for…
Recomendado por Tomas Laurinavicius
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