Tietoja
I help visionary leaders to understand and exploit breakthrough technology and data opportunities.
My research has been covered in hundreds of media outlets, including the Financial Times, Wall Street Journal, and Bloomberg.
In 2023, the World Federation of Advertisers included me in their list of 70 industry professionals who have contributed to their stature and profile the most over the past 70 years.
Artikkelit kirjoittajalta Mikko
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What IAB and DCN Are Missing in the Ad Blocking Discussion?
What IAB and DCN Are Missing in the Ad Blocking Discussion?
Tekijä Mikko Kotila
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Latest in the Brave vs. Big Publishers Drama
Latest in the Brave vs. Big Publishers Drama
Tekijä Mikko Kotila
Panokset
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You're navigating mid-career in Computer Science. How can you build a personal brand that stands out?
The single most important aspect of your online presence to consider is your GitHub profile. If I'm considering to interview you or hire you, what I see on GitHub can make a very big difference. I'm looking for things like actively used repos you maintain, or contributions you are making to repos maintained by others. The GitHub activity graph can be very telling; when somebody is year-round active, except mostly on weekends, I take that to be a very positive sign. These are but few examples of the kinds of things I will be looking for in your GitHub. Another great way to build your presence is to answer questions on Stackoverflow on the skills you want to highlight to your future employers.
Toiminta
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Do you want to understand software projects from a system thinking perspective? Here I have put all my essays on the topic into a single…
Do you want to understand software projects from a system thinking perspective? Here I have put all my essays on the topic into a single…
Jakaja Mikko Kotila
Kokemus
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Julkaisut
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Independent Auditing of Online Display Advertising Campaigns
HotNets
Katso julkaisuThe first ever mystery shopping test performed inside Google's $50 billion per year online ad blackbox.
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Compendium of ad fraud knowledge for media investors
WFA
Katso julkaisuThe only fundamental research work focused on the topic of ad fraud. One of the most widely circulated and referenced papers covering the topic ever published.
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WFA Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets
WFA
Katso julkaisuLandmark paper on programmatic media, and the most widely cited paper ever on the topic of advertising. Arguably the single greatest influence in the way people see programmatic media today. Translated in to multiple languages and still today circulated widely by advertiser associations as the definite guide for media investors.
Projektit
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I-COM Data Science Board - Summit 2015
-Lahja
I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.
Due to the recent developments in Data Science and the growing importance of Data Scientist’s role in companies, I-COM has launched a Data Science Board comprising the industry's top…I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.
Due to the recent developments in Data Science and the growing importance of Data Scientist’s role in companies, I-COM has launched a Data Science Board comprising the industry's top talent that focuses on demonstrating the value and business impact of Data Science.Muut tekijät -
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WFA Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets
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Katso projektiMain contributor to the WFA Guide to Programmatic Media which sets forth programmatic guidelines as seen by the WFA MEDIAFORUM programmatic task force. WFA membership represents 90% of the global media budgets.
Kunnianosoitukset ja palkinnot
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Contributions to Cybercrime Research
Foundation of Economic Education
For extraordinary contributions in the field of cybercrime research related with advertising fraud and other forms of malice in the ad funded internet.
Kielet
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Englisch
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Finnish
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Japanese
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Mandarin
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Bahasa Indonesia
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Swedish
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Bahasa Malayu
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