How the psychology of fraud drove a rising DEI star to steal more than $5 million from Meta and Nike: ‘The world is filled with Barbaras’

Barbara Furlow-Smiles, who pleaded guilty to wire fraud in the case in December, stole more than $4.9 million that had been earmarked for DEI initiatives from Facebook alone.
Barbara Furlow-Smiles, who pleaded guilty to wire fraud in the case in December, stole more than $4.9 million that had been earmarked for DEI initiatives from Facebook alone.
Robin L Marshall—Getty Images

Good morning, Broadsheet readers! A new bill against AI deepfakes is introduced in the Senate, X CEO Linda Yaccarino eyes sports docuseries, and Fortune writer Lila MacLellan dives into how a rising DEI star stole more than $5 million from Meta and Nike. Have a terrific Thursday.

– The Facebook fraudster. Barbara Furlow-Smiles was once a rising star in DEI at Facebook. Hired in 2017, she spent more than four years leading the company’s employee resource group before taking a job for more money and a bigger title at Nike, where she worked until early 2023. If you’re familiar with her name, however, it’s likely because of what she was doing in the shadows at both firms. 

As I report in a recent Fortune feature, Furlow-Smiles pleaded guilty last December to stealing $4.9 million from the social media giant now called Meta and taking more than $100,000 from Nike. She faces a five-year prison sentence that will begin next month. The FBI found that she had siphoned the money by setting up kickback schemes with both real and invented vendors, and by linking her personal payment apps—like PayPal and Venmo—to the corporate credit card. The fake vendors, the agents found, were friends and family who invoiced Facebook through Furlow-Smiles and then sent some of the money they “earned” back to her in cash. 

Furlow-Smiles’s crimes shocked people who knew or worked with her because she was known as an exceptionally conscientious and generous person. Coworkers described her as compassionate and effective. Even after this debacle, one of her former colleagues told me, “I’d hire her.” 

As it turns out, however, generosity was at least part of what brought down the former DEI manager. In a sentencing memo for the judge, her defense team depicted Furlow-Smiles as a brilliant woman who was burdened by a sense that she needed to share her wealth with her family and friends of lesser means. At one previous job, the document stated, she paid what’s known as the “Black tax” by giving out credit cards to family members. “It was ingrained in her that ‘your money is not just your money, [and] your privilege is not just your privilege,’” the lawyers wrote, quoting their client. “That meant any bonus, and any raise, belonged to the collective.” 

“As I got to speak with Barbara more, I realized that the world is filled with Barbaras,” defense lawyer Lance Clarke said at the sentencing hearing. 

One friend of the former Facebook manager told me that once she got past the shock of the news and learned more about what her friend had done, she thought to herself: “That’s Barbara trying to help too many people.” (To be sure, Furlow-Smiles spent some stolen money on what federal prosecutors called a “lavish lifestyle” for herself, her husband, and her young daughter.)

While her story is unique, it also fits the mold of what financial crime experts call the “fraud triangle” that enables corporate misdeeds: She felt financial pressures, had the capacity to justify taking the money, and saw an opportunity to enrich herself at a company where large amounts of money flowed and—in her telling, according to her lawyers’ sentencing memo—controls were lacking. 

Read my full piece here.

Lila MacLellan
[email protected]

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ALSO IN THE HEADLINES

- Sports, streaming, social. X CEO Linda Yaccarino told Axios that she's in talks with various leagues and wants to bring more sports docuseries to the social media platform. Yaccarino added that women’s teams account for 70% of sports conversations on X in anticipation of the Paris Olympics this summer. Axios

- Paying it forward. Marlene Engelhorn, heiress to German chemicals giant BASF Friedrich Engelhorn, officially distributed a majority of her €25 million ($27 million) fortune to dozens of groups focused on climate change and left-wing efforts. The recipients were picked by an independent committee. Fortune

- CFO flowers. Nvidia became the most valuable company in the world on Tuesday with a market cap of $3.34 trillion, and one analyst says praise is due to CFO Colette Kress. Dan Ives, managing partner at Wedbush Securities, told Fortune that “the CFO leadership at Nvidia from Colette Kress has been instrumental in Nvidia’s success with Wall Street.” Fortune

- To a tee. A viral t-shirt reading “Everyone Watches Women's Sports” reflects the surge in popularity of women’s sports. The shirt was created by Togethxr, a company founded by former WNBA star Sue Bird and other female athletes. New York Times

- Bill past due. A 15-year-old victim of nonconsensual AI deepfakes joined Sen. Ted Cruz (R–Texas) before Congress on Tuesday as he introduced a bill that would make such content illegal and require social media sites to have procedures in place to remove it swiftly. Wall Street Journal

ON MY RADAR

How the identity of the only Black woman to serve in the U.S. Army in World War I was just discovered Time

Black women take more career risks to reach top leadership positions Fortune

Shari Redstone goes for broke: Can Paramount pick up the pieces? The Hollywood Reporter

PARTING WORDS

“I’ve been doing this work for years, and it’s nice to be recognized.”

—105-year-old Virginia Hislop, who left her graduate studies at Stanford University during World War II, after finally graduating on Sunday

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