Creator 25
The COVID-19 pandemic found more people living life online than ever before, forever changing how we watch, listen, and generally consume content. As other industries strained, the creator economy blossomed. Fortune’s new Creator 25 list honors those charting unique territory in the world of social media and are monetizing their platforms in an interesting way. Our editors have compiled a list of the TikTokers, Instagram influencers, newsletter writers, and podcasters you need to know about.
- Addison Rae
- Alexis Nikole Nelson / Black Forager
- Ben Thompson / Stratechery
- Benny Drama
- Big Little Feelings
- Casey Neistat
- Dede Raad
- Humphrey Yang
- Jack Morris
- James Henry
- JoJo Siwa
- The Kaji Family
- Li Jin
- Li Ziqi
- Lil Nas X
- Manny MUA
- Marques Brownlee / MKBHD
- Maximilian Dood
- Nick Quah
- Samah Dada / Dada Eats
- Shirley Raines
- Tabitha Brown
- Tyler Mahan Coe / Cocaine & Rhinestones
- Yoga with Adriene
- You're Wrong About