Boucheron

Boucheron's Quatre Experience Arrives in Shanghai As we continue celebrating the 20th anniversary of our iconic Quatre ring, Boucheron is thrilled to unveil its third ephemeral boutique in Shanghai from July 27th to August 11th, 2024, located on the historic Yuyuan Road. Guests can expect a full Quatre experience: explore the collection's evolution, try on iconic designs including 2024 novelties, discover Quatre High Jewelry creations and innovative capsules. Address: 1018 Yuyuan Road, Changning District, Shanghai Opening hours: Monday – Sunday: 10:00am-8:00pm #Quatreis20 #Boucheron #Shanghai

This year, the Creative Studio reinterpreted Boucheron's High Jewelry icon, the Question Mark necklace, by creating a reversible design. The necklace, with a simple gesture, allows the wearer to change styles. Two creations in one, like two facets of the same personality. After a long development process, our workshops succeeded in designing an innovative system that introduces reversibility to this creation, which was born in 1879. #QuestionMark #Boucheron

In 1879 Frédéric Boucheron breaks free from traditional jewelry-making, creating the Question Mark necklace. At that time, getting dressed required assistance. This clasp-less creation, named after its flexible shape, was the first High Jewelry necklace that women could put on by themselves, without needing assistance. The Question Mark has since then become the High Jewelry icon of Boucheron - it has been reinterpreted into many different designs over time. #QuestionMark #Boucheron

Sound and High Jewelry intertwine under the same vision. This year, for the new High Jewelry Carte Blanche collection Or Bleu, Maison Boucheron collaborated with the French artist Molecule. Following Claire Choisne's footsteps in Iceland, he stepped into nature to capture the real sounds of waterfalls and crashing waves to create a composition especially made for the 'Or Bleu' collection. Sharing Boucheron's values and vision, he was a natural fit for this collaboration. His compositions add an auditory element, capturing the raw, powerful forces of water that inspired the new 26 High Jewelry creations. Dive deeper into this unique collaboration in a dedicated episode of our podcast miniseries on the 'Boucheron True Stories' channel – available on Spotify and Apple Podcasts. https://lnkd.in/dHnMtXvZ #OrBleu #CarteBlancheHighJewelry

Boucheron's artisans transform Claire Choisne's vision into reality, blending traditional techniques with innovative technologies and materials. The 'Or Bleu' collection wouldn't have come to life without their exceptional savoir-faire, pushing the boundaries of the traditional High Jewelry industry. From the use of technologies capturing the movement of water to the 3D printing of black sand - every piece is a testament to the essence of Claire Choisne's creative vision: encapsulating the raw beauty of water for eternity. Boucheron gave a voice to two artisans who worked on the new collection – in a dedicated episode of our podcast miniseries on the 'Boucheron True Stories' channel – available on Spotify and Apple Podcasts. https://lnkd.in/dHnMtXvZ #CarteBlancheHighJewelry #OrBleu #SavoirFaire

To create the new Or Bleu Carte Blanche High Jewelry collection, Creative Director Claire Choisne and her team embarked on an inspirational journey to Iceland, where the waters are strong, powerful, and raw. Amidst this breathtaking scenery, water became the muse for the "Or Bleu" collection. The 26 new High Jewelry pieces are each like a snapshot of nature. To illustrate this vision, German landscape photographer Jan Erik Waider followed Claire's journey, capturing Iceland through her eyes. His photographs perfectly illustrate the parallels between the natural elements and the corresponding High Jewelry pieces of Or Bleu. Discover more about Claire Choisne's journey and the collaboration with Jan Erik Waider in our new podcast miniseries on the 'Boucheron True Stories' channel – available on Spotify and Apple Podcasts. https://lnkd.in/dHnMtXvZ #CarteBlancheHighJewelry #OrBleu

We are thrilled to unveil our new Carte Blanche collection, Or Bleu, dedicated to a vital and precious resource – water. Inspired by the landscapes of Iceland, Claire Choisne captures the raw, powerful, and strong qualities of water in 26 new High Jewelry pieces. Thanks to the trust and freedom CEO Hélène Poulit-Duquesne places in Claire Choisne each year, the Carte Blanche collections continue to push the boundaries of High Jewelry. In 2024, Or Bleu is an ode to the preciousness of water, whose beauty is encapsulated for eternity. Discover more about this collection in our new podcast miniseries on the 'Boucheron True Stories' channel – available on Spotify and Apple Podcasts. bit.ly/3RKnQAv #CarteBlancheHighJewelry #OrBleu

AFTER PARIS, THE QUATRE EXPERIENCE COMES TO SEOUL As the iconic Quatre ring is turning 20 this year, Boucheron unveils its second ephemeral boutique in Seoul from May 30th to June 9th, located in Seongsu. Guests can expect a full Quatre experience: (re)discover the collection, try on Quatre creations, come home with a flash tattoo, or party at the “Club Quatre”, the hidden nightclub of the boutique. Practical information: Address: Beizik Studio Seongsu, Seoul Opening hours: Monday – Friday: 11:00am-7:00pm. Saturday – Sunday: 11:00am-8:00pm Free admission, no reservation required. #Quatreis20 #Boucheron

For two weeks, the city of Cannes transformed into a vibrant epicenter, attracting thousands of people amidst a flurry of flashing cameras. At the heart of the city's bustling atmosphere, Boucheron High Jewelry creations, as well as the talented personalities wearing them, had the power to suspend time momentarily. We were honored to be part of this edition of the Cannes Film Festival and extend our gratitude to our ambassadors and friends of the Maison for their trust. We take immense pride in our long-standing partnerships with inspiring personalities who embody the spirit and values of Boucheron.    #Boucheron #CannesFilmFestival #HighJewelry #Cannes2024

Maison Boucheron was proud to participate in Kering's Women in Motion annual dinner during the Cannes Film Festival. We applaud the two recipients of the night, Amanda Nell Eu and Dame Donna Langley, and thank our ambassadors and friends for their presence at this important event.  Boucheron is fortunate to be part of a Group that contributes to changing mindsets and strives to give women the recognition they deserve in the arts and culture. Boucheron remains committed to championing women's success in all fields. #BoucheronCannes #Cannes2024 #Boucheron #WomenInMotion