There's no doubt that retail first-party data is gold, but building a successful strategy for getting the most out of this valuable asset can be a challenge. In this Cannes panel session, we explored how curation and retail media can be leveraged to maximize value on both the buy- and sell-sides of the advertising ecosystem. Check out some of the highlights below and watch the replay for the full discussion 👉 https://lnkd.in/eGz5JxYz Claude S., Alban Villani, Paul Lentz, Richard Nunn #Curation, #RetailMedia, #CommerceMedia, #Programmatic, #CannesLions2024, #CuratingConnections
À propos
Equativ is a leading independent adtech platform built to serve the interests of both advertisers and publishers. We provide brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Visit Equativ.com to learn more about our offerings and how we can help you achieve your advertising goals!
- Seite web
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https://www.equativ.com
Lien externe pour Equativ
- Secteur
- Services de publicité
- Größe des Unternehmens
- 201-500 employés
- Siège social
- Paris
- Typ
- Société civile/Société commerciale/Autres types de sociétés
- Domains
- ad serving, video ad serving, mobile ad serving, online advertising, online marketing, digital marketing, digital campaigns tracking, real time bidding, RTB, display advertising, mobile advertising, supply side platform (SSP), full stack ad technology platform, Connected TV, Demand Side Platform (DSP) et Ad Tech
Lieux
Employés chez Equativ
Nouvelles
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We're happy to announce our integration with illuma - a leading contextual AI firm - to bring advanced AI-powered audience extension and content categorization across our Equativ Buyer Connect (EBC) platform. Learn more about the partnership 👉 https://lnkd.in/e-SVUctR Claude S., Ryan McBride #AI, #ContextualAdvertising, #AudienceReach
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At Equativ, we are committed to improving adtech industry standards, providing our employees with a caring and supportive work environment, and being more sustainable by limiting our carbon footprint. Our Corporate Social Responsibility Policy outlines the efforts we've taken to address the challenges we face as an industry and our vision for continuing on our accountability journey. Download our 2024 guide to learn about our CSR programs and the progress we've made to date: https://lnkd.in/eTmXkusm #Sustainability #DEI #EmployeeWellBeing #HappyAtWork #DataPrivacy
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Curious what makes us happy at work? After coming in with 4th place in the HappyIndex®AtWork World this year, we're sharing some of the reasons our employees love working here. Check out what some of our colleagues in the UK had to say about their experience at Equativ and visit our website to learn how you can join the team: https://lnkd.in/eqq5W58V #LifeAtEquativ #HappyAtWork #Hiring #AdTechCareers
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Although Google has announced the industry no longer has to solve for the deprecation of the third-party cookie, we must now refocus and solve for the third-party cookie itself and its inherent weaknesses with data loss. See what our Chief Product Officer, Grégory CORNUZ had to say about the future of addressability in this POV 👉 https://lnkd.in/gkAaq9_7 #Addressability, #Cookieless, #Programmatic, #Advertising
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Cannes 2024 was all about #CuratingConnections. From building deeper relationships with clients, prospects, and industry peers to celebrating our newly announced merger with Sharethrough, we spent the week truly focused on the power of connection. For highlights of the week, check out our annual recap which features insights from our panel sessions, quotes from our partners, and more. Download it now 👉 https://lnkd.in/enHgztyE #CannesLions2024 #CTV #Curation #RetailMedia #Programmatic #Advertising
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Our Globetrotters program is back and better than ever for 2024! 🌏 Fifteen employees embarked on journeys to nine of our global offices, diving into exciting business missions and immersing themselves in local cultures. We caught up with Amy Bornong and Eder Mauricio Salazar, who just returned from their adventures, to hear about their unforgettable experiences! Here's what they had to say 👉 https://lnkd.in/eDqUQatT #LifeAtEquativ #Globetrotters2024 #EmployeeCulture #JoinOurTeam
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The Project X Initiative is a strategic advisory collective focused on developing a vision and industry action plan to unlock the full potential of programmatic TV in Europe. In this Cannes panel session, we gathered fellow members of the collective to take the stage to share their perspectives and discuss the challenges and opportunities in the road ahead. Check out some of the highlights below and watch the replay for the full discussion 👉 https://lnkd.in/e3gNMFq7 #CTV, #Programmatic, #Advertising #CannesLions2024 #CuratingConnections Jon Watts, Teiffyon Parry, Nicole Scaglione, Sven Hagemeier, Stephen Byrne
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Dynamic creative optimization’s fade into the shadows has prevented many advertisers from recognizing its capacity to help meet rising CTV challenges and expectations. James Grant, SVP of ATV Partnerships, explains why CTV advertisers need to put DCO back in the spotlight in this The Media Leader UK byline. See what he had to say 👉 https://lnkd.in/eyFux97s #DCO #ProgrammaticAdvertising #AudienceTargeting
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Curious what makes us happy to work at Equativ? After coming in with 4th place in the HappyIndex®AtWork World this year, we're sharing some of the reasons our employees love working here. Here's what Allison Obiso, a Key Account Manager in our NYC office, had to say when asked about her experience: https://lnkd.in/eSYJizmK If you're interested in joining the team, visit our website to check out our current job openings: https://lnkd.in/eqq5W58V #LifeAtEquativ #HappyAtWork #JoinOurTeam #AdTechCareers