The FMCG Guys

The FMCG Guys congratulate Hillary Super on her new role as CEO at iconic Victoria’s Secret & Co.. Well done!

Unlocking Conversational Commerce with WhatsApp and GenAI with merx's Pietro Cammerini 🗣️✨💬 Apple Podcasts: https://lnkd.in/d4UTKEEz Spotify: https://lnkd.in/dY32ym8S Brands are becoming more and more obsessed with understanding with their consumers, but how can they effectively engage in a two-way dialog?WhatsApp, With 97% open and 70% engagement rates and 150 Billion daily messages, could well be the untapped channel for that. Combine that with AI, and it can be a solution deployed at scale. Tune in to learn about: - Pietro’s background in Accenture working with FMCG companies - Starting a Conversational Commerce company and getting backing from Antler, one of the world’s top Venture Capital firms - What a customer journey looks like on WhatsApp - Different use cases across the full marketing funnel - Benefits and recommendations of use for FMCG Brands

The FMCG Guys congratulate Reinhard Kastl on his new role as Chief Manufacturing & Supply Chain Officer at iconic Paulaner Brauerei Gruppe GmbH & Co. KGaA 🍻 . Well done!

Time with STADA Group’s eCom superstars Georgina and Benedikt is always time well spent, especially if it’s to record an in-person The FMCG Guys episode. Coming soon!

Last week was an eCommerce-heavy one for us at The FMCG Guys! Don't miss our episodes with Mars United Commerce's CEO Europe Darren Keen and Colgate-Palmolive's Global Digital Sr. Director Vivek Rastogi!

The FMCG Guys congratulate Joel Burrows,, who is moving back to the UK with Lindt & Sprüngli after heading up their US subsidiary Ghirardelli Chocolate Company. All the best in this new challenge!

The FMCG Guys congratulate Jonathan Reeves on his new role as Head/SVP R&D at Sanofi 💊. Well done!

We are back with another episode of #theSocialCorner with our marketing expert Rafael Schwarz looking at the impact of nano #influencers in social media marketing. With #InfluencerMarketing firmly embedded in FMCG companies' strategies, many CMOs are looking at a new category of influencers with fewer followers but higher engagement and trust levels to separate from their peers and deliver better results. The emergence of #NanoInfluencers has sparked significant interest among brands seeking genuine connections and impact with their target audience. In attached video Rafael is reviewing the most important questions that brands should ask when designing their #creatormarketing plans: 🙋 Who are Nano-Influencers? 📈 Which benefits can they deliver? 🔧 How to activate them at scale? More #socialmediamarketing insights and updates next Sunday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Get up to speed with today's eCommerce scenario with Colgate-Palmolive's Vivek Rastogi ⚡ 🚅 Apple Podcasts: https://lnkd.in/dykd2Qvm Spotify: https://lnkd.in/dFk_4MMe The Dental Care king's Digital Commerce Global Sr. Director joins Christine and Daniel to go over his extensive career in the channel, his top priorities right now and much more. Ultimately, this is an episode where you’ll learn about what FMCG companies should be focusing on in the digital world. Topics covered: - Vivek’s current scope and career path prior - What Amazon looks like as a Key Account - The impact of Retail Media and how Retailers are trying to catch up with Amazon - How FMCGs must re-organize internally for the current and future scenarios - 3 different speeds: comparing US, UK and India

The FMCG Guys congratulate Laurent Freixe on his sensational appointment & promotion to CEO at Nestlé ☕ 🍫 . Well done!