“I am thrilled to provide this glowing testimonial for Basil, a professional whose friendly demeanour and assertive approach have made a mark in our shared project history. Our collaboration with the Bowtie Life Insurance Company and its success has been filled with enjoyable memories, showcasing Basil's dedication, expertise in the branding field, and trustworthiness. Beyond being a talented colleague, Basil has become a trusted friend with whom I can openly exchange ideas and seek advice. His passion for branding is evident in every interaction, and I am genuinely excited to witness his remarkable progress in his expertise.”
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PASSION LEAVES ITS MARK
As the Blade Runner of the Branding across industries, Basil is recently the award winning individual brand consultant and corporate coach. Being the founder of Elio Brand Consultancy, Basil drives brand and marketing strategy for Purpose Branding. He works closely with the founders and business owners on business growth hacking and impact movement. On a community level, he connects with customers over conversations through Brand Narratives, Art & Design, Public Relations, and ESG initiatives.
With a Dean's List of Master Degree in Advertising, Basil has always had an eye for inventive strategies that offer brands a touch of tradition as well as a breath of fresh air. Prior to his role, he brought with him a wealth of business growth experience from the first virtual insurance company Bowtie, EdTech enabler Preface, HealthTech innovator COMEDI Health, and he facilitated the IPO completion for global unicorns, including Uber and GOGOX. Besides, he left his mark on global advertising agencies for nearly a decade, including Leo Burnett, Ogilvy & Mather, and McCann Erickson where he worked closely with a diverse range of international corporations such as P&G, Pfizer, Swire Group and Cathay Pacific.
Basil's expertise is shared with future talents through university lectures and enterprise consultation for high schools on behalf of McKinsey & Company. But when he's not busy working, you can find him on the hunt for the latest hidden gems in coffee and cuisine from around the world. With a refined sense of taste, he knows how to savor the best flavors and aromas. As a previous coffee shop brand owner himself as well, he understands the importance of branding and marketing in the F&B industry.
And if that's not enough, he's also a movie buff and shares his insights on his personal blog. When he wants to break a sweat, Basil gets his spin on in the dark to indie beats and club lighting.
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