“Highly professional and talented peoples’ person. It is always a pleasure working with Ken on the marketing initiatives he drive. His positive energy will be asset to any organization. ”
Über uns
M.Arts, MBA, DBA, MIPA (Qualified Accountant), ACMA
An awarding-winning marketing and brand communications strategist, Ken has held a number of senior roles from corporate consulting to public affairs advisory for leading multinational and conglomerates. Ken was formerly the Head of Marketing at Atkins, one of the world’s largest engineering and design consultancies. He was also recently the marketing head for the 145 year-old design practice, Leigh & Orange.
An active keynote speaker, columnist and Associate Professor, Ken is a regular contributor on topics in Tech, Real Estate, Digital marketing and e-Commerce. He is also the author of two best-selling titles, “Life Hacks” and “Growth Hacks”.
Ken is currently Chairman of the Asia MarTech Society, and serves on the Board of Directors of several professional associations, advising on issues to the development of the industry.
Contributions
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How can you tell a story with your marketing analytics reports?
Transform your marketing analytics report into a compelling story by showcasing the journey of data. Start with a captivating introduction, highlight challenges faced, present data-driven insights as plot twists, and conclude with actionable recommendations. Let the numbers come to life and empower decision-makers with a narrative that drives impactful strategies.
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How can you increase sales and conversions with discounts?
Additional tips for effective discount communication: Leverage social media influencers to promote your discounts, utilize eye-catching visuals and videos, offer exclusive discounts to loyal customers, utilize retargeting ads, and encourage customer referrals by providing incentives. Experiment with different strategies and analyze results to optimize your approach.
Activity
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Can the sky be the limit for our economy? For the second time in as many weeks, I’m writing about the #LowAltitudeEconomy. While it’s not a silver…
Can the sky be the limit for our economy? For the second time in as many weeks, I’m writing about the #LowAltitudeEconomy. While it’s not a silver…
Shared by Ken Ip
Erleben Sie
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Master thesis on 'Emotions and Advertising' + "Self-concepts and Positioning"
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Winner of Training and Development Prize for Leadership Dynamics 2013
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The Institute of Public Accountants is one of three professional accounting bodies recognised in Australian legislation, alongside the Chartered Accountants Australia and New Zealand (CA ANZ) and CPA Australia.
The IPA is recognised in Commonwealth and State law in Australia. Members are recognised by the Australian Government as Qualified Accountants, and have equal standing under Australian Securities and Investments Commission (ASIC) rulings.
For information on our equal…The Institute of Public Accountants is one of three professional accounting bodies recognised in Australian legislation, alongside the Chartered Accountants Australia and New Zealand (CA ANZ) and CPA Australia.
The IPA is recognised in Commonwealth and State law in Australia. Members are recognised by the Australian Government as Qualified Accountants, and have equal standing under Australian Securities and Investments Commission (ASIC) rulings.
For information on our equal footing with the CPA and CA ANZ under law, please click the following link -http://www.asic.gov.au/asic/asic.nsf/byheadline/Certificates+issued+by+a+qualified+accountant
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Certified Instructor and Life Member
Licenses & Certifications
Volunteer Experience
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Advisory Board
Swiss School of Business and Management
- Present 4 years
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The Advisory Board supports SSBM Geneva in achieving transformational and innovative education and provides a productive link between students, educators and industry practitioners.
https://www.ssbm.ch/advisory-board/ -
Advisory Council
Harvard Business Review
- Present 4 years
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As a member of the HBR Advisory Council, I give advise to the future direction/ contents that are being published in the magazine.
I have the opportunity to provide feedback to the editors, preview new content, and weigh in on ideas from HBR as well as those from the wider world of management and leadership. -
Advisory Board/ Doctoral Program Advisory Committee
California Intercontinental University
- Present 2 years 10 months
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The Advisory Committee is created for the purpose of working with the Academics
Department, and shall focus its activities on advising on matters that directly concern the
following for Doctorate Program:
A. The current level of skills, knowledge, and abilities individuals need for entry into
business occupations, and
B. Provide recommendations on the adequacy of
i) educational program outcomes,
ii) curriculum, and
iii). course materials.
C. Share insights on…The Advisory Committee is created for the purpose of working with the Academics
Department, and shall focus its activities on advising on matters that directly concern the
following for Doctorate Program:
A. The current level of skills, knowledge, and abilities individuals need for entry into
business occupations, and
B. Provide recommendations on the adequacy of
i) educational program outcomes,
ii) curriculum, and
iii). course materials.
C. Share insights on industry trends as it relates to the needs of qualified individuals
within the business community. -
Featured Author/Columnist
DiTech Media
- Present 4 years
Science and Technology
https://ditech.media/ken-ip/
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Advisory Board
Programmatic Pioneers Asia & ANZ
- Present 3 Jahre
Science and Technology
Programmatic Pioneers is the only summit bringing together 300+ programmatic marketing & media executives from Asia’s leading advertisers.
https://programmaticasia.wbresearch.com -
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Careers Advisor, Mentor
Life Buddies - career-focused mentoring scheme for youth
- Present 8 years 7 months
Poverty Alleviation
https://www.lifebuddies.hk
Youth Education, Employment and Training Task Force under the Commission on Poverty (CoP) launched a career-focused mentoring scheme named “Life Buddies” in October 2015 to promote mentoring culture in the community. The Scheme aims at encouraging more active participation from business and members of the public to be mentors to give aspirations and advice to disadvantaged younger generation to help them to identify their life and career goals and make early…https://www.lifebuddies.hk
Youth Education, Employment and Training Task Force under the Commission on Poverty (CoP) launched a career-focused mentoring scheme named “Life Buddies” in October 2015 to promote mentoring culture in the community. The Scheme aims at encouraging more active participation from business and members of the public to be mentors to give aspirations and advice to disadvantaged younger generation to help them to identify their life and career goals and make early preparation so as to enhance their social mobility.
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Mentor, Volunteer Tutor
Principal Chan Free Tutorial World
- Present 6 years 9 months
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Principal Chan Free Tutorial World is a Non-Profit Organization, which provides free one-to-one tutoring service for underprivileged students who are experiencing financial and learning difficulties.
http://hkcnc.org.hk/
Publications
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Life Hacks - The Ten Things They Don't Teach You In School
"Life Hacks - The Ten Things They Don't Teach You In School" was pusblished in April 2018 and became a #1 New Release & #3 Bestseller in the US and UK.
Honors & Awards
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Top 50 Business and Marketing Visionaries
Adello Magazine
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Top 50 Global Thought Leaders and Influencers on Artificial Intelligence for 2023
Thinkers360
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Gold Winner at the GLOBEE® Golden Bridge Awards 2022
GLOBEE® Golden Bridge Awards
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2021 CPA Australia China Alumni Award for Corporate Achievement - Finalist
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This award celebrates alumni who have made significant accomplishments within a corporate environment across all industry sectors.
A nominee’s achievements can span an entire career or can be a single outstanding accomplishment, with outcomes that not only advanced the performance of her or his organization but also developed an internal company culture.
It seeks to recognise both established and emerging commercial leaders, all of whom should have been able to demonstrate…This award celebrates alumni who have made significant accomplishments within a corporate environment across all industry sectors.
A nominee’s achievements can span an entire career or can be a single outstanding accomplishment, with outcomes that not only advanced the performance of her or his organization but also developed an internal company culture.
It seeks to recognise both established and emerging commercial leaders, all of whom should have been able to demonstrate leadership ability, a flair for her or his field, and a passion for corporate social responsibility. -
A&D 40 under 40 Awards 2021
A&D Awards
Launched in 2006, the A&D Awards 40 under 40 awards (formerly known as the Perspective Awards) recognise forty of the most talented young professionals in the fields of architecture, interior and product design, aged under 40. Former winners include André Fu, Joyce Wang and Bjarke Ingels, to name just a few.
https://aanddawards.com/40-under-40/ -
2021 Asia Property Awards - Judging Panel/Chairperson for Mainland
PropertyGuru - Asia Real Estate Summit
https://www.asiapropertyawards.com/en/award/asia-property-awards-grand-final-2021/
https://www.asiapropertyawards.com/en/award/asia-property-awards-mainland-china-2021/ -
2021 Digital Impact Awards - Judge
Cravenhill Publishing
https://www.digitalimpactawards.com/asia/judges/judges/
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Agency of the Year Awards 2021 - Judging panel
Marketing Magazine Group
https://awards.marketing-interactive.asia/aotyawardshk/panel-judges/ken-ip
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Asia eCommerce Awards 2021
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Best e-Commerce – Lifestyle & Entertainment (Bronze)
https://awards.marketing-interactive.asia/mobex-AeA-hk/winners-AeA -
2 x Gold Winner
PR World Awards 2020
- Integration of Traditional and New MediaGOLD WINNERB.S.C. Group | Hong Kong | From Traditional Business to Omnichannel in under 30 days | Ken Ip, Group Head of Marketing
- RetailGOLD WINNERB.S.C. Group | Hong Kong | Wellness Living Curated pop-up |
Ken Ip, Group Head of Marketing
https://prworldawards.com/winners/2020-winners/
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Communications Professional of the Year
17th International Business Awards
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The Marketing Events Awards 2020 - Judging Panel
Marketing Interactive Magazine
https://awards.marketing-interactive.asia/mevents-hk/panel-judges/ken-ip
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Judging Panel
International Property Awards
The world's largest and most prestigious awards for the property and real estate industry.
https://propertyawards.net/judges/ken-ip/ -
Spark Awards 2019 - Judging panel
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https://awards.marketing-interactive.com/spark-awards-hk-2019/ken-ip
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ACAA Young Australia China Alumni of the year - 2018 Finalist
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This award recognises the achievements of young alumni (aged 35 below) and celebrates their outstanding talent, accomplishments, and the contributions they have made to the wider Australia-China community.
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PR Professional of the Year
AD&P Awards
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Training and Development Prize for Leadership Dynamics
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The MBA course award of each year reveals an outstanding academic result the winner has achieved in different business discipline. It is a formal academic attainment of the University, and the winner of each discipline will have his/her name engraved on “UniSA’s MBA Course Prize” prize board which displays at the IGSB.
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🌟 Thrilled to have the opportunity to have Ken Ip, Chairman of the Asia Mar Tech Society share about The #AI #Overdose #Syndrome at our…
🌟 Thrilled to have the opportunity to have Ken Ip, Chairman of the Asia Mar Tech Society share about The #AI #Overdose #Syndrome at our…
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Weighing in on China's property market! Check out my thoughts on the government's plans to tackle inventory and boost sales. #China #RealEstate
Weighing in on China's property market! Check out my thoughts on the government's plans to tackle inventory and boost sales. #China #RealEstate
Shared by Ken Ip
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High in the mountains, limited internet, but the views are incredible (and snowy!) My column's still out today, check it out! Since I'm not…
High in the mountains, limited internet, but the views are incredible (and snowy!) My column's still out today, check it out! Since I'm not…
Shared by Ken Ip
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The term #lowaltitudeeconomy has been making waves in recent times, and I'm here to join the conversation. Funny as I'm posting this from high…
The term #lowaltitudeeconomy has been making waves in recent times, and I'm here to join the conversation. Funny as I'm posting this from high…
Shared by Ken Ip
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How much has artificial intelligence (AI) changed your industry? This is undoubtedly one of the hot topics discussed by all kinds of companies today.…
How much has artificial intelligence (AI) changed your industry? This is undoubtedly one of the hot topics discussed by all kinds of companies today.…
Liked by Ken Ip
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see you at 3.30pm today. 今日3.30pm見. Culsin Li Vincent So
see you at 3.30pm today. 今日3.30pm見. Culsin Li Vincent So
Shared by Ken Ip
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Ken Ip thanks for the invite. Will be an honor and privilege speaking at your event along with other distinguished guests.
Ken Ip thanks for the invite. Will be an honor and privilege speaking at your event along with other distinguished guests.
Liked by Ken Ip
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#解鎖營銷新商機 【Martech Forum:善用智能行銷工具,提升市場滲透力】 📆2024年7月11日 🕰️14:00 - 16:20 語言:廣東話 論壇主題及演講嘉賓: AI賦能品牌崛起:洞察、自動化、責任之路 嘉賓主持: * Dr. Ken Ip…
#解鎖營銷新商機 【Martech Forum:善用智能行銷工具,提升市場滲透力】 📆2024年7月11日 🕰️14:00 - 16:20 語言:廣東話 論壇主題及演講嘉賓: AI賦能品牌崛起:洞察、自動化、責任之路 嘉賓主持: * Dr. Ken Ip…
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