Museum of Illusions

Exciting news, Seattle! 🎉 We're thrilled to bring the Museum of Illusions to the heart of Downtown, next to landmarks like the Space Needle and Pike Place Market. With 9000 sq ft of mind-bending exhibits, we promise an immersive, interactive experience that will captivate your senses. Some of our key exhibits such as the Reversed room and the Building illusion are custom made with Seattle motives. Engaging with them, you will have the chance to levitate upside down on a monorail or seem as if you are hanging from a Seattle themed building. Join us as we continue our global journey with almost 50 locations in 25 countries. Thank you to our investors, partners and our dedicated team for making this a reality. Check out the video from our VIP event below! www.moiseattle.com #MuseumOfIllusions #Seattle #GrandOpening

✨What's up C-town? ✨ We are thrilled to announce the Grand Opening of the Museum of Illusions Cleveland! 🎨🧠 Located at The May in Public Square, we are the first go-to destination in Cleveland offering a unique and unconventional spin on art, education, and entertainment through an interactive and immersive experience. Spanning over 9000 square feet and featuring more than 60 exhibits, our museum is here to stay permanently! From Cleveland-themed exhibits like the Reversed Room and Building Illusion to fan favorites there's something to awe, engage, and captivate everyone. 🏙️🏀📸 We're sending the biggest THANK YOU to our incredible partners, investors, and dedicated team for being part of this incredible journey. 🙌💼💡 Clevelanders, we hope you'll explore and experience the magic of illusions. Get ready to have fun and learn about vision, perception, and the human brain through our holograms, optical illusions, and immersive rooms. 🎉🔮 🎉 We're continuing our global expansion! 🎉 www.moicleveland.com #MuseumOfIllusionsCleveland #GrandOpening #InteractiveArt #ImmersiveExperience #Cleveland #ThankYou

Busy spring is in full swing - Museum of Illusions St. Louis, at the STL City Foundry is NOW OPEN! 🎉 The first Museum of Illusions in Missouri brings our unique blend of art, education, and entertainment to the vibrant city of St. Louis.   Our newest location spans over 9,000 square feet and features more than 60 interactive exhibits designed to captivate and inspire. In addition to our popular exhibits, St. Louis visitors will enjoy unique exhibits created specifically for this location. Highlights include a baseball player who can’t take his eyes off you, an upside-down traditional smokehouse, and a new perspective on St. Louis City Hall.   A huge thank you to our incredible partners, investors and the whole MOI team. Your amazing support and dedication have made this possible, and we couldn’t have done it without you!    Welcome to the family, Museum of Illusions St. Louis! Reality is just the beginning. Check out the sights and scenes from our grand opening event!   www.moistlouis.com   #MuseumOfIllusions #StLouis #GrandOpening

Exciting times ahead at Museum of Illusions as we close one chapter and eagerly step into another filled with innovation and limitless opportunities. We are deeply grateful to our former CEO, Jonathan Benjamin, for his leadership. Under his guidance, we achieved remarkable milestones. In less than 3 years, our employees count grew from only 6 in Croatia to more than 300 across Europe and the USA today. In the same period we started opening new corporate owned and operated locations in addition to continued expansion with the franchise model. Charlotte, Atlanta, Minneapolis, Las Vegas, and Denver were just the beginning. In the next few weeks, we will be opening new corporate museums in St. Louis, Cleveland, and Seattle, as well as new museums within our franchise network. Jonathan's efforts paved the way for future growth, with leases signed for several new locations. During Jonathan's tenure, Museum of Illusions was elevated on a global scale, especially in the USA, and positioned as a strong international brand. By changing our expansion strategy and adapting the business model, we changed the face and focus of the company to allow for exponential revenue growth of more than 10x in the last 3 years. It’s all in the numbers we’re extremely proud of! Join us as we embark on the next leg of our journey towards a promising future, with a solid foundation of achievements and a strategic roadmap in place for continued success. We extend our heartfelt gratitude to Jonathan Benjamin for his invaluable contributions in steering us to this point. #MuseumofIllusions #Leadership #Innovation

From corporate finance consultant to overseeing Museum of Illusions— Teo Širola's career journey exemplifies a global business perspective. In Lider media latest podcast episode, he discusses one of Croatia's most successful export products. As President, he's leading groundbreaking projects that redefine the museum experience worldwide. Discover the story of global growth and shaping the future of Museum of Illusions with Teo in the video below.

We're excited to present the newest edition to the Illusion Shops around the globe - the Infinity Mirror Pendant, created in collaboration with CircuitMess! The Infinity Mirror Pendant is a miniature version of the 'Infinity Mirror', an exhibit that plays with the illusion of infinite depth and light through reflection, and which is found in our museums around the world. As our mission is to educate visitors about the science behind illusions through imaginative exhibits, we are pleased to collaborate with another technology and education-focused company. This synergistic partnership was certainly strengthened by the Croatian roots of both companies, our passion for technology, and most importantly, the desire to expand STEM education for all generations, especially children. P.S. This product is entirely manufactured in Croatia.

We’re delighted to announce the appointment of our new CEO, Mrs. Kim Schaefer!   Kim joined our MOI family this week and brought over 20 years of invaluable leadership experience in the entertainment industry to our team. She spent 18 years building a family brand, Great Wolf Lodge across the US with 14 locations and 5,000 employees and entertained millions of families. After that, she joined Two Bit Circus, a new high-tech experimental gaming company, and built that new brand for 7 years. She shared with us how honored she is to join such a fun and successful brand with the opportunity to continue to bring joy to many new cities around the world. We are confident that Kim's expertise and vision will propel Museum of Illusions to even greater heights! #MuseumOfIllusions

Hej København! Hello Copenhagen! We are so thrilled to bring Museum of Illusions to Copenhagen! Our biggest and first corporate location in Europe is NOW OPEN! 🎉 With its thriving arts and culture scene, and thirst for unique experiences, Copenhagen serves as the perfect canvas for our illusions to spring to life. Located in the heart of the city centre, boasting over 1,200 square meters of space and featuring over 70 exhibits, it offers a whole new concept of the museum experience - an intuitive wonder quest, which takes visitors' immersion with the exhibits to another level of fun. Visitors can enjoy Denmark-specific attractions, like appearing upside down on a famous Danish hotdog stand, scaling a historic Copenhagen façade, and encountering the great Hans Christian Andersen who can't take his eyes off museum guests. We are also very proud to introduce a completely new concept of our Illusion shop! The largest and most extensive shop of its kind to date, located on one of the biggest shopping streets in Europe, offers a vast range of items designed to challenge perception and entertain curious minds. Yesterday, after months of hard work, we had a lot of fun at the VIP event with our partners, investors, and dear guests. A big THANK YOU to everyone who made this possible! Velkommen til familien, Museum of Illusions København! 💙 www.moicopenhagen.com

Welcome to the place where true illusions come to life.    Step into the workshop of our greatest illusionists - the Research & Development team!    If you've ever wondered how our exhibits come to be, look no further. ⬇

From a small museum in Zagreb to a global phenomenon on 4 continents, and we're still not done growing! Last night, our founders Roko Zivkovic and Tomislav Pamuković shared the amazing origin story of Museum of Illusions for HRT's show "U svom filmu". In the interview, they revealed all the ups and downs of building the first museums and how the team grew with the brand and the company.   Find out more about the challenges they overcame, what they like and dislike about each other, and how their view on business and life changed during the past 8 years. Discover what it takes to get from Zagreb to 50 cities around the world in the video below!