Terminalfour

This week, we round up the most noteworthy social media changes that higher education digital marketers should know about. Read on to see what’s new: https://lnkd.in/edXfFHSY #higheredmarketing #hemktg #socialmedia

As we celebrate a decade of sharing higher education digital marketing insights, we're looking back on one of the most critical topics we've covered on our blog: accessibility. Today, we round up our five most read and relevant accessibility articles that provide actionable insights into how you can make your higher education websites and digital assets more accessible. Read the full article here: https://lnkd.in/ehAJ26A8 #accessibility #higheredmarketing #HEmktg #DEI #HEaccessibility

Universities across the UK are showcasing their efforts during the Clearing period with innovative and engaging strategies. Check out how other universities are doing it. Check out these great examples: https://lnkd.in/eE4iW7NK #UKClearing #HigherEdMarketing #StudentRecruitment #MarketingStrategy #EducationMarketing #Clearing2024 York St John University University of South Wales University of Greenwich Liverpool Hope University Bournemouth University University for the Creative Arts Solent University University of Hull

🇫🇷 With the Paris 2024 Olympics in full swing, universities are leveraging this global event to showcase their incredible student-athletes, foster school pride, and enhance their brand. From detailed profiles and dedicated social media campaigns to virtual watch parties and exclusive alumni engagements, higher education institutions are pulling out all the stops to celebrate their Olympians. In our latest blog post, we explore five innovative ways universities are promoting their student-athletes at the Olympics. Read the full article here: https://lnkd.in/e8z9AVFb #HigherEd #Olympics2024 #StudentAthletes #UniversityMarketing #Paris2024 #SchoolSpirit #AlumniEngagement #DigitalMarketing University of Arizona Loughborough University University of California, Berkeley University of Florida Stanford University University of Utah Penn State University Columbia University @university-of-texas @university-of-notre-dame

Ready for UK Clearing? Our latest blog post will help you streamline your approach, engage prospective students, and maximize your success during the clearing period. Whether you're a seasoned pro or new to the process, our step-by-step tips are designed to boost your marketing game. Don't miss out on these insights! 🌟 https://lnkd.in/eqAsDekr #highereducationmarketing #UKClearing #HigherEdMarketing #StudentRecruitment #MarketingStrategy #EducationMarketing #Clearing2024

🎉 It's our birthday! This year, we celebrate 10 years of blogging on all topics related to higher education digital marketing! Since our first blog post in 2014, our goal has remained the same: to share insights, trends, and best practices in higher education digital marketing, building a strong community for higher ed marketers. Over the past decade, our blog has become a key resource, covering everything from web content management to student engagement strategies. We’ve seen transformative trends, like AI-powered automation and the shift to first-party data. As we celebrate our 10th anniversary, we’re creating a series, reflecting on the most popular articles and significant changes in the higher education digital marketing landscape. Find out which have been the most read posts over the last 10 years: https://lnkd.in/eipDTNjY

Delighted to see so many of our Terminalfour clients tonight at the Heist Awards! Congratulations to you all! Ben Kenyon & Michelle Bishop from Terminalfour are in attendance, come over and say hi to them at table 60 #heist2024

We're attending the #PSEWEB Conference in Olds Alberta this week! Make sure you say hi to Carolyn Rangel who is there in person. It's a great community and conference. ⭐⭐⭐⭐⭐- would recommend! We're delighted to have the opportunity to meet up with many of our Canadian clients and chat with the wider community on all things digital engagement, web content management & website search. #hesm #highereducationdigitial #websites #portals #search

Higher education marketers, are you ready for AEO, the AI Answer Engine search revolution? Check out our latest blog for insights on how to optimize your content for voice search and AI-driven queries. We offer actionable tips on: 🔹 Optimizing for featured snippets 🔹 Implementing structured data 🔹 Creating conversational content 🔹 Enhancing local SEO Position your institution as the go-to source for prospective students' questions, read the full article here: https://lnkd.in/dYaqsUvc #HigherEdMarketing #AEO #DigitalMarketing #VoiceSearch #SEO #MarketingStrategy

🌟 New digital accessibility standards are coming into effect, the new Title II ADA rules. Is your higher ed institution ready? Find out all you need to know and how to meet the latest ADA obligations, promote inclusivity, and ensure equal access to your digital assets. Read the full article by higher ed accessibility experts Little Forest: https://lnkd.in/ecYiQfUV #Accessibility #HigherEd #DigitalInclusion #ADACompliance