Gemma Kiernan

Gemma Kiernan

Irland
1K followers 500+ connections

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For over 10 years I've been bringing resilience, enthusiasm and creativity to marketing…

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  • Marco Beverage Systems Graphic

    Marco Beverage Systems

    Dublin, Ireland

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    County Dublin, Ireland

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    County Dublin, Ireland

  • -

    Dublin

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    Toronto, Canada Area

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    Cork, Ireland and Melbourne, Australia

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    Greater New York City Area

Bildung

  • University College Dublin Graphic

    University College Dublin

    - Present

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    Organizing panel for upcoming Comparative Literature Conference.

    Panel title: "Virtual Realities: Online Construction of Identity."

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    Activities and Societies: Drama Soc, Journalism Soc

Volunteer Experience

  • Phoneline Volunteer

    Distress Centres

    - Present 9 years 7 months

    Health

Projects

  • Launch of the Nokia Lumia 1020 at Black's Photography

    I was responsible for designing a comprehensive marketing strategy to launch the new Nokia Lumia 1020 at Black's. I incorporated all available marketing channels from ATL advertising to our owned, paid and earned media. I was also involved in positioning the new device in all 99 Black's stores along with communicating merchandising guidelines to associates.

  • Toronto Fall Home Show

  • Establishing social media presence for Benefit Cosmetics Ireland

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    Objective: To establish social media channels for Benefit Ireland
    Results: Average MOM Facebook growth of: 33%
    Average FB Engagement rate of: 7%

    I was tasked with planning and implementing a digital marketing strategy for Benefit Cosmetics Ireland - including establishing and maintaining all social media channels. For this project I was responsible for designing a Facebook ad strategy and also handling the budget for digital and traditional marketing campaigns. I…

    Objective: To establish social media channels for Benefit Ireland
    Results: Average MOM Facebook growth of: 33%
    Average FB Engagement rate of: 7%

    I was tasked with planning and implementing a digital marketing strategy for Benefit Cosmetics Ireland - including establishing and maintaining all social media channels. For this project I was responsible for designing a Facebook ad strategy and also handling the budget for digital and traditional marketing campaigns. I also connected with key Irish beauty bloggers and hosted several events to coincide with product launches and key focuses.

    Other creators
    • Mark Rogers
    • Julie Strang
    See project

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