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I lead the global content design practice at HubSpot. I'm a Webby Award-winning designer…
Articles by Jonathon
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From the Pacific Northwest to the Atlantic Northwest
From the Pacific Northwest to the Atlantic Northwest
By Jonathon Colman
Contributions
Activity
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Me: I’m taking a little break from talking about content design on the internet, especially while I’ve got some real-life stuff going on. Also my…
Me: I’m taking a little break from talking about content design on the internet, especially while I’ve got some real-life stuff going on. Also my…
Liked by Jonathon Colman
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"When making small talk, I realised I did not need to be interesting, I needed to be relatable. To be relatable, I needed to have things in common…
"When making small talk, I realised I did not need to be interesting, I needed to be relatable. To be relatable, I needed to have things in common…
Liked by Jonathon Colman
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Hola 👋🏼 Leading Like You by Michael Metts is a wonderful program that’s given so much to the community with its approach to leading from…
Hola 👋🏼 Leading Like You by Michael Metts is a wonderful program that’s given so much to the community with its approach to leading from…
Liked by Jonathon Colman
Erleben Sie
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University of Washington
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Activities and Societies: ASIS&T, American Society for Information Science & Technology, AIMS, Association of Information Management Students, IAI, Information Architecture Institute, Infocamp
• 2012 University of Washington Benjamin F. Page Fellowship Award
• 2012 ASIS&T New Leaders Award
• Strong focus on information architecture, metadata, taxonomy, ontologies, business management
• Frequent guest-lecturer on SEO, Internet marketing, content strategy, and web analytics -
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Activities and Societies: Satellite learning sponsored by IBM-Rochester, MN
• Concentration in Human-Computer Interaction (HCI) with focus on graphical user interfaces
• Emphasis on user interface design, web development, usability and software wizards -
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Activities and Societies: MTU Writing Center, Society for Technical Communication, Troupe improv comedy ensemble, American College Theater Festival, Copper Country Gay and Lesbian Alliance, Dean's List, Center for Computer-Assisted Language Instruction (CCLI, ) Summer Youth Programs, MTU News Room, WMTU 91.9FM
• Concentration in graphic design and information design
• 6-month internship with IBM; focus on information development, technical writing
• Dual minor in American literature and biology
Volunteer Experience
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Design Mentor
adplist.org
- Present 2 Jahre
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I mentor product and content designers on how to advance in their careers, offer resume/CV and portfolio reviews, and help new folks break into the design and UX industry.
Sign up for time with me at https://adplist.org/mentors/jonathon-colman — it's free, fast, and easy! -
Content Strategist, State of DesignOps Report
DesignOps Assembly
- Present 1 year 3 months
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I work with the DesignOps Assembly as a volunteer to content design their annual survey and "State of DesignOps" report. You can see the latest survey at https://designops.report/
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Pay equity advisor
81cents
- 3 years 6 months
Economic Empowerment
Pay equity advisors for 81cents support women, BIPOC, and other marginalized people through tough negotiations and career conversations by providing data, validation, and confidence. In this role, I provide relevant data points and personalized negotiation advice to candidates as they navigate new offers and performance or compensation reviews.
81cents pay equity advisors have helped people from marginalized and excluded communities earn over $3.5M in additional pay—an average of +17%…Pay equity advisors for 81cents support women, BIPOC, and other marginalized people through tough negotiations and career conversations by providing data, validation, and confidence. In this role, I provide relevant data points and personalized negotiation advice to candidates as they navigate new offers and performance or compensation reviews.
81cents pay equity advisors have helped people from marginalized and excluded communities earn over $3.5M in additional pay—an average of +17% per person. -
Advisory Council Member
UX Design Institute
- Present 3 Jahre
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The UX Design Institute's advisory council consists of technology industry employers, design leaders, and recruiters who oversee course development, making sure they’re current and focused on the UX skills employers need most. Learn more at https://www.uxdesigninstitute.com/about-us/advisory-council
As aprt of the advisory council, I contributed to and reviewed the curriculum for UXDI's Professional Certificate in Content Design, which launched in 2023:…The UX Design Institute's advisory council consists of technology industry employers, design leaders, and recruiters who oversee course development, making sure they’re current and focused on the UX skills employers need most. Learn more at https://www.uxdesigninstitute.com/about-us/advisory-council
As aprt of the advisory council, I contributed to and reviewed the curriculum for UXDI's Professional Certificate in Content Design, which launched in 2023: https://www.uxdesigninstitute.com/courses/content-design -
Peace Corps Volunteer
Peace Corps
- 1 year 6 months
Health
• Lived as an active member of a remote village community in Burkina Faso, West Africa
• Spoke French and two local languages while conducting public health work
• Helped diverse village communities assess health needs, learn how to avoid endemic disease
• Brought external resources from NGOs and government into local village areas lacking infrastructure
• Trained new Peace Corps volunteers in French, cross-cultural adaptation, bicycle maintenance -
Organizer
Content Meetup Ireland
- 1 year 3 months
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• Help our members grow their careers through a strong education program
• Help practitioners meet each other and build their community of practice
• Grow and promote the content design/strategy/UX writing community in Dublin -
Advisor, Scientific and Technical Communication (STC) program
Michigan Technological University
- 1 year 10 months
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• Researched STC program challenges
• Reviewed program performance and offered industry perspective
• Presented workshops for students & faculty
• Evolved program for the future needs of students and industry -
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Guest Lecturer
General Assembly
- 1 year 5 months
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• Prepared guest lectures on content strategy for students learning about UX
• Reviewed student work, advise on portfolio development and marketing -
Advisory Board Member - Informatics Program
Jönköping International Business School
- 1 year 1 month
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Advisory Board Member - Digital Communication & Brand Management Program
Oregon State University
- 7 months
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• Reviewed curriculum, providing industry perspective and resources
• Guest lectured and facilitated student discussion on content strategy, inbound marketing
• Promoted program's existence to build awareness and attract enrollment -
SEOmoz Customer Advisory Board member
SEOmoz
- 1 year 7 months
Science and Technology
• Participated in user testing exercises, validating product decisions
• Provided feedback during early stages of product planning and design
• Shared insights from experience as an SEO/Inbound marketer
Publications
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The Content Design Manifesto
The Content Design Manifesto states who we are, what we do, what we believe, and where we’re headed. It's a declaration that outlines our community's beliefs, values, and intentions and expresses our vision for the future. The manifesto was facilitated by Torrey Podmajersky and written by a group of 14 content design leaders from different countries and industries.
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Book: Intercom on Onboarding, v2
Intercom
Onboarding isn’t a metric, it’s an outcome! Now updated and expanded with seven brand new chapters, Intercom on Onboarding shares the most valuable lessons we’ve learned from onboarding tens of thousands of customers.
I wrote Chapter 4: "A content-first approach to product onboarding" -
Technical Reviewer, Designing with Words: How to Write for Interfaces
Rosenfeld Media
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code.
Learn how to use language as a design tool—from high-level messaging frameworks to tactical guidance for error states and accessibility, Designing with Words will help you think about writing for interfaces strategically, iteratively, and with the user in mind.
Go…Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code.
Learn how to use language as a design tool—from high-level messaging frameworks to tactical guidance for error states and accessibility, Designing with Words will help you think about writing for interfaces strategically, iteratively, and with the user in mind.
Go beyond writing clever copy. Start designing with words. -
Foreword to "The User's Journey: Storymapping Products That People Love" by Donna Lichaw
Rosenfeld Media
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Read the foreword and order the book at…Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Read the foreword and order the book at https://rosenfeldmedia.com/books/storymapping/details/foreword/Other authorsSee publication -
Technical Reviewer, Information Architecture: For the Web and Beyond (4th ed.)
O'Reilly Media
Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.
To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concepts…Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.
To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message. -
Editor, Facebook Design collection on Medium
Facebook
Experiences from the people designing products billions of people use every day.
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Chapter 9: "How Successful Are Your Social Media Efforts?" from the book "Internet Management for Nonprofits"
Wiley
The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to…
The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.
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Patents
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Methods and Systems for Verifying a User Login Using Contact Information of the User
Filed US 20180176221A1
A server system receives, from a first device, a request to authenticate a user with a third-party application using a social networking system and contact information of the user. The server system requests the social networking system to authenticate the user based on the contact information. The social networking system is different from the third-party application.
Courses
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Advanced Composition
HU 327
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Advanced Oral Communication
HU 409
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Advanced Scientific and Technical Writing
HU 433
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Analytic Methods for Information Professionals
IMT 570
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Business Data Processing
BA 111
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Capstone I - Project Planning
INFX 595
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Capstone II - Project Implementation
INFX 596
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Computer Applications in Communication
HU 244
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Controlling Technology
SS 366
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Design Methods for Interaction and Systems
IMT540
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Digital Photography
HU 331
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Electronic Coaching Systems - Software Wizards
COMM6964
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Enterprise Information Systems Analysis and Design
IMT541
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Ethics
HU 329
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Grammer, Editing and Proofreading
HU 305
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Graphic and Information Design
HU 245
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Human-Computer Interaction (HCI) Usability
COMM6962
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Information Architecture
INFX 598
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Information Economics
IMT 554
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Information Retrieval Systems
INFX 544
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Information Structures Using XML
INFX 542
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Literacy Theory/Professional Practicum
HU 460
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Logic
HU 250
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Management of Information Organizations
IMT580
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Metadata Design
INFX 531
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Organization of Information Resources - Enterprise Taxonomy
IMT530
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Philosophy
HU 253
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Philosophy of Technology
HU 359
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Policy, Law, and Ethics in Information Management
IMT 550
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Project Management - Technical Communication
HU 470
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Rhetoric and Composition
HU 307
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Risk Communication
HU 425
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Science, Society, and Technology
SS 161
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Social Psychology
SS 382
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Social Toxicology
SS 450
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Technical & Scientific Writing
HU 333
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Technological Change in Developing Societies
SS 371
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Theory & Practice of Tutoring
HU 460
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World Cultural Diversity
SS 151
Projects
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2023 State of DesignOps Survey & Report
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The annual State of DesignOps Report is the de facto industry benchmarking report of the DesignOps industry. The report delivers insights into the state of the practice, people, and tools of design operations teams everywhere in the world. https://www.designopsassembly.com/2023report
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Product Tours
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Announcing Product Tours: A new way to create powerful, personalized user onboarding. Intercom has long been a leader in the onboarding space, with best-in-class in-app messaging to engage your customers from sign-up to success. We've now launching Product Tours to help you take your onboarding and retention to the next level.
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Facebook Analytics
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Facebook Analytics offers people-first analytics for an omni-channel world. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more to optimize and grow your business.
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Facebook Design Resources
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Many of the designers at Facebook arrived here thanks in part to the resources and tools others created. Those tools enabled us to learn, move fast, and jump on opportunities. As a result we feel naturally inclined to give back to the design community by building resources and tools ourselves.
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Oculus Rift onboarding and setup — consumer version
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I wrote and co-designed the onboarding and hardware setup for the initial release of the consumer edition of the Oculus Rift. My chief accomplishment was to take 130+ step process and bring it down to around 80-ish steps.
Time magazine said "Setup is simple thanks to a well-made tutorial that takes you through plugging every thing in and making sure the hardware is correctly configured." https://time.com/4272506/oculus-rift-review/
Gizmodo said "...the step-by-step installation is…I wrote and co-designed the onboarding and hardware setup for the initial release of the consumer edition of the Oculus Rift. My chief accomplishment was to take 130+ step process and bring it down to around 80-ish steps.
Time magazine said "Setup is simple thanks to a well-made tutorial that takes you through plugging every thing in and making sure the hardware is correctly configured." https://time.com/4272506/oculus-rift-review/
Gizmodo said "...the step-by-step installation is a breeze, and requires zero technical know-how. It’s hardly as easy as plugging in a new MacBook, but having had the displeasure of assembling and installing Oculus development kits, I can tell you that this new process is nothing short of revelatory." https://gizmodo.com/oculus-rift-review-this-shit-is-legit-1767483554 -
Content Strategy Audit for REI Adventures
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A content strategy audit helps businesses create a data-driven business case for future investment. I took a multi-dimensional approach to auditing REI's content, ultimately examining 76 heuristics involving findability, engagement, usability, and quality for over 2,100 web pages.
Honors & Awards
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ADPList Super Mentor: Top 1% of Mentors
ADPList
ADPList recognized me as being in the top 1% of all mentors for content design in February 2024 based on feedback from mentees. You can set up time with me (it's free!) and see all feedback and reviews from the people I've mentored at https://adplist.org/mentors/jonathon-colman
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ADPList Super Mentor: Top 1% of Mentors
ADPList
ADPList recognized me as being in the top 1% of all mentors for content design in May, 2023 based on feedback from mentees. You can set up time with me (it's free!) and see all feedback and reviews from the people I've mentored at https://adplist.org/mentors/jonathon-colman
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Keynote speaker
Webstock
I was the opening keynote speaker on the final day of Webstock 2017 in Wellington, New Zealand. I presented "Wicked Ambiguity and User Experience"—see a video, slides, and transcript at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/
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Keynote speaker
UX London
I was the closing keynote speaker for UX London 2016. I presented "Wicked Ambiguity and User Experience"—see a video, slides, and transcript at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/
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Keynote speaker
Confab Events
I was the opening keynote speaker for Confab Central. I presented "Wicked Ambiguity and User Experience"—see a video, slides, and transcript at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/
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2015 Facebook Privé award
Facebook, Inc.
The Privé award is given by Facebook's Privacy team to recognize colleagues who build product experiences following Facebook's "Privacy by Design" principles.
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Keynote speaker
Society for Technical Communication
I was the opening keynote speaker for the Society of Technical Communication's 2014 annual summit. I presented "Wicked Ambiguity"—see a video, slides, and transcript at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/
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2012 ASIS&T New Leaders Award
Association for Information Science and Technology (ASIS&T)
ASIS&T established the New Leaders Award to recognize outstanding up-and-coming information scientists.
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University of Washington Benjamin F. Page Fellowship Award
University of Washington
The Benjamin F. Page Endowed Fellowship provides fellowships for deserving students in the Information School based on financial need and academic achievement. This endowed fund was established in 1982 by a bequest from Professor Benjamin F. Page, who taught in the School for 15 years.
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REI Anderson Award
REI
The Anderson Award is REI’s highest honor. It’s awarded to the top 2% of non-management employees who, in the eyes of their fellow employees, live REI’s core values and embody the co-op spirit.
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13th Annual Webby Awards for Best Charitable Organizations/Nonprofit Web Site
The Webby Awards
The Webby Awards are the leading international award honoring excellence on the Internet including Websites, interactive advertising, and online film and video.
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IBM Client/Server Divisional Award
IBM
Awarded for excellence in technical documentation.
Languages
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Englisch
Native or bilingual proficiency
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French
Elementary proficiency
Organizations
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ADPlist
Mentor
- Present -
81cents
Equal pay advisor
- Present -
Information Architecture Institute
Member, Volunteer
- Present
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One of my favorite things about parenthood so far is encouraging my infant daughter’s language development through play, reading, and simple…
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I'm really looking forward to this opportunity to share some ideas about my favorite subject: content modeling. If you're in the Amsterdam area and…
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In the United States, we’re about to celebrate the Labor of Day weekend. It’s that time of year to say so long to the extended days of summer and get…
In the United States, we’re about to celebrate the Labor of Day weekend. It’s that time of year to say so long to the extended days of summer and get…
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“I wasn’t convinced these technologies were sophisticated enough to hasten societal collapse just yet. Some of them couldn’t connect to the internet.…
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Hiring a Sr. UX Researcher! I have been freelancing with this company for several months. It's a great group of people and a super interesting…
Hiring a Sr. UX Researcher! I have been freelancing with this company for several months. It's a great group of people and a super interesting…
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Welcome To Lost In UX 🤯 This is a weekly analysis of bad, weird, and great UX, one interface at a time! This week, we're hitting the brakes on…
Welcome To Lost In UX 🤯 This is a weekly analysis of bad, weird, and great UX, one interface at a time! This week, we're hitting the brakes on…
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