Social Samosa

Reports indicate that Amazon is also exploring the possibility of acquiring a stake in Swiggy's quick service platform, Instamart. Follow the link in the comments to know more! #advertising #marketing #industryupdates

The brand believes that Sonam Kapoor's connection with modern Indian women makes her an ideal representative to raise awareness about fertility and the crucial role of timely information in family planning. Follow the link in the comments to know more! #advertising #marketing #industryupdates

As the festive season approaches, the FMCG sector is preparing for a pivotal period of growth and upping its marketing presence. FMCG brands and agencies with these clients talk about the creative sentiment of the market, sharing marketing approaches that brands are taking this year as one of the biggest contributors of AdEx. Experts: Prashant Gopalakrishnan, Founding Partner at Talented.Agency Somasree Bose Awasthi (she/her), CMO, Marico Limited Sumeer Mathur, Chief Strategy Officer at dentsu Creative India Follow the link in the comments to know more! #advertising #marketing #expertspeak

The delegation informed the Prime Minister regarding the health of the news broadcast industry, constraints, problems, and challenges faced in the era of digital revolution which was severely impacting and affecting the growth of the ‘News’ genre. Follow the link in the comments to know more! #advertising #marketing #industryupdates

This strengthens VerSe Innovation's focus on boosting retargeting and full-stack ad solutions, improving programmatic performance and ROI for advertisers. Follow the link in the comments to know more! #advertising #marketing #industryupdates

With over 23 years of experience, Neha Mishra has worked with companies like VML & Glitch, IL&FS, Bombay Dyeing and Birla Sun Life Insurance, among others. Follow the link in the comments to know more! #advertising #marketing #industryupdates

With over 25 years of experience in the media and communications industry, Mimi Deb's career spans significant roles at organisations including GroupM, Publicis, Universal McCann, and Alchemist Group, where she most recently served as Managing Consultant. Follow the link in the comments to know more! #advertising #marketing #industryupdates

As the festive season draws near in India, brands are ramping up their efforts to capture the hearts and minds of the nation’s vibrant and diverse consumers. Ashit Kukian, CEO, Radio City India discusses how to combine creativity with a strong media plan this festive season. Follow the link in the comments to know more! #advertising #marketing #guestpost

A lot of times we see brands from the same industry come up with similar ideas. So, how do we go beyond that one universal insight?

Nike's new campaign, "Winning Is Winning," for the Paralympics, is a powerful reminder that these incredible athletes are here with one goal: victory. Narrated by Paralympic fencer Bebe Vio, the spot gives us an inspiring look at the determination of athletes like Markus Rehm, Beatriz Hatz, and Núria Marquès. It challenges the idea that just participating is enough—because for these competitors, it's all about winning. Agency: Wieden+Kennedy Amsterdam #advertising #marketing #CampaignSpot