Ashutosh Sharma

1) Assessment of tourism potential of the state and find relevant markets to market the destination
2) Identify seasonality, TG and prospective economic class who could be interested in the state considering the factors such as connectivity, tourism infrastructure and competition with the neighboring states.
3) Targeting and Positioning an effective plan for various opportunity areas for Tourism growth.
4) Identifying cost effective media vehicles which could sustain the campaign in… Mehr zeigen

1) Assessment of tourism potential of the state and find relevant markets to market the destination
2) Identify seasonality, TG and prospective economic class who could be interested in the state considering the factors such as connectivity, tourism infrastructure and competition with the neighboring states.
3) Targeting and Positioning an effective plan for various opportunity areas for Tourism growth.
4) Identifying cost effective media vehicles which could sustain the campaign in the limited budget. Subsequently media was finalized based on the presentations from media houses, agencies in creative, PR, outdoor and digital platforms were empanelled through newspaper advertisement and presentations.
6) Launched the campaign in print media in domestic market and sustained the same with outdoor campaign in 7 major metropolitan cities.
7) Used travel portals / airline portals to reach out to internet savvy audience.
8) Launched the campaign in international markets in UK and Germany in print including B2B publications and supported the same withbbc.com. Tourism website got visitors from across the globe. (Data available with BBC.)
9) Participated and represented in the travel events and road shows in India, UK and Germany.
10) Sponsored CNBC Travel Awards 2011.
11) Helped and supervised designing of collaterals and Tourism website in its current form along with State Calendar for 2010 and 2011.
13) Launched an event "Lok Prasang 2012" to increase Weekend tourism
14) Came out with a suggestion to evolve a new tourism master plan for a sustained tourism growth which could bring tribals into main stream by bringing in a model of inclusive growth. This master plan recommendation was based on a model of an island destination which due to systematic and planned growth has been able to generate revenues for the govt. with a sustainable socio-economic plan.
15) Training programme for 400 Travel Agents and Tour operators was launched in association with Kuoni .
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1) Complete promotional campaign in domestic as well as international markets during 2005-2006. This included print media, electronic media, developing of collateral, films and documentaries, PR campaign and development of website www.chhattisgarhtourism.net
2) Representation of Chhattisgarh Tourism at WTM London 2005.
3) Roadshows at Paris, Amsterdam, and Madrid
4) Organized meeting with the then Secretary general of WTO at their HQ for entire delegation of Department of Tourism… Mehr zeigen

1) Complete promotional campaign in domestic as well as international markets during 2005-2006. This included print media, electronic media, developing of collateral, films and documentaries, PR campaign and development of website www.chhattisgarhtourism.net
2) Representation of Chhattisgarh Tourism at WTM London 2005.
3) Roadshows at Paris, Amsterdam, and Madrid
4) Organized meeting with the then Secretary general of WTO at their HQ for entire delegation of Department of Tourism, Chhattisgarh
5) Organized representation at Commonwealth Business Council.
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1)Handled Incredible India Campaign for Domestic and International Markets during 2005-2006: Part of the team for conceptualization, media planning & buying, complete execution and delivery.
2)Tourism Campaign Report for 2005-2006 : Contents, inputs and supervision