Manjari Ganguly

Market research can be mentally exhausting, especially when dealing with large datasets or tight deadlines. Regular breaks help in preventing burnout, ensuring that you remain motivated and energized. Stepping away from work allows your subconscious mind to process information. Many great ideas and solutions come when you’re not actively thinking about the problem. Breaks can stimulate creative thinking and problem-solving. Practical Tips Schedule Breaks: Integrate breaks into your daily schedule to ensure you don’t skip them. Change Scenery: Step outside or move to a different space to break the monotony. Mindful Activities: Engage in activities that relax your mind and body, like deep breathing exercises or light stretching.

The language you use is crucial when transitioning to a new field. Industry-specific jargon from your previous role might not resonate with hiring managers in a new field. Translate your achievements into universal skills. For example, if you managed "sprint cycles" in a tech job, you might rephrase this as "led iterative project phases" to appeal to a broader audience. Every industry values problem-solving skills. Detail situations where you identified a problem, devised a solution and implemented it successfully. Highlight the impact of your solutions, whether it was improving efficiency, saving costs, or enhancing customer satisfaction.

Automation is reshaping the job landscape, and understanding the nuances of this shift is crucial for career longevity. Hybrid Skills: The future of work lies in the blend of technical and soft skills. Roles that combine both, such as data-driven marketing or technical project management, are becoming increasingly valuable. Employees who can bridge the gap between technology and human interaction will find themselves in high demand. Adaptability and Agility: The ability to quickly adapt to new technologies and workflows is essential. Organizations value employees who can learn new tools and adapt their work processes to integrate these tools seamlessly.

Never go without preparation. Begin by clearly defining the main points you want to discuss. This includes identifying the issues, your desired outcomes, and any supporting data or examples. For instance, if you’re discussing a project delay, bring specific metrics or instances that highlight the challenge and potential solutions. Tailor your approach based on your boss’s communication style. For example, "Our content delivery timeline is delayed by two weeks due to unforeseen technical issues." If they value detailed information, include thorough explanations and examples: "The delay is due to a server migration that caused a two-week lag. Here are the steps we’ve taken to mitigate future delays."

While advocating for policy changes, I think we need to also focus on building digital literacy and skills within the community: Digital Literacy Programs: Partner with educational institutions to offer digital literacy programs that teach essential tech skills. These programs should be accessible to all age groups and tailored to meet the specific needs of the community. Mentorship Programs: Establish mentorship programs where tech-savvy individuals mentor those less familiar with technology. This peer-to-peer learning model can be highly effective in building confidence and skills.

3 Simple ways to implement a feedback loop 1) Use analytics tools to track key metrics such as engagement rates, click-through rates, and conversion rates. Google Analytics, social media insights, and other analytics platforms can provide a wealth of data. 2) Don’t just rely on numbers. Engage directly with your audience through surveys, polls, and social media interactions. Tools like SurveyMonkey, Typeform, or simple social media polls can help you gather qualitative feedback. 3) Actively listen to what your audience is saying on social media. Use tools like Hootsuite, Brandwatch, or Sprout Social to monitor mentions, comments, and conversations about your brand. This can provide unfiltered insights into public perception.