Priyanka Madnani

Board Member should be no less than a Co-Founder as board of member are very important set of desicion makers who are responsible a successful growth of the venture. Below are the few key checklists: 1. Belongs to similar industry in experience. 2. Bring skills and new ideas on the table 3. Should have a long term visionary capabilities. 4. Should have a good networking skills. 5. Should take lesser time in decision making. There many more but above are necessarily important.

The optimal timing to invest cash reserves in growth depends on various factors, and it's important to consider both market conditions and the specific goals and risk tolerance of the investor. 1. Market Conditions: In a bull market, where stock prices are rising, it might be tempting to invest immediately. In a bear market, where prices are falling, it could be a good opportunity to buy assets at lower prices. 2. Risk Tolerance: Long-Term vs. Short-Term Goals: If your investment horizon is long-term, short-term market fluctuations may be less relevant. For short-term goals, you may want to be more cautious. Assess your risk tolerance carefully! Growth investments often come with higher volatility.

Today's Investor relation building is more on the connection that are based out of how good bonds you have created with the VCs or angels. Its highly important for founders today to walk the investors through the day to day activities of the venture for atleast for 2-3 months to create that trust in the execution of the business even when the business is in negatives as present. This helps to get conviction in the investor's eyes and believing in the idea along the market potential. One real time example was of during covid, where many startups started doping even after raising capital. Maximum of the investors instead of taking exists continued to infuse funds for the survival as they had a belief in the founders instinct and the vision.

Investment is successful if we are getting to see ROI in not just the form of revenue but how much impact the startup has created in following way: 1. Customer Engagement 2. Retention Rate 3. Reference Network Created 4. Feedbacks to add new features 5. Brand Visibility 6. Growth in Team and Geographies If we even fulfils hals of the above, thats a successful ROI for us.

Video Campaigns are the new future of growth hacking for most of the D2C or B2C brands. Visual presence helps the brands to catch more attention of the end users. Also, due to increase of sales of smart phones in India, the population is more aligning towards influential marketing with is best with video campaigns which can be run on platforms like facebook, youtube, instagram, ott platforms.

It depends on the stage of the business. 1. If the business is at idea stage, VC prefers primary market research which can be mainly done with real time tools like surveys, campaigns proving the gap or need of the product in the industry. 2. If the product is already in the market, I am sure they have gathered the relevant primary data and now need to now showcase secondary research differentiated in TAM SAM and SOM of the respective geography or revenue to be generated. VCs do the same way!