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A forum of global scholars and international participants from prestigious universities, including Harvard, Columbia, Stanford and UCLA, gathered to explore Italy’s economic innovation, international relations and local politics. This is the Italia Innovation Program, which in its 2024 edition sees the participation of Fabrica and Benetton Group among other leading institutions and brands. On 15 July, after a company visit to Benetton’s headquarters with the archive and Fabrica, participants attended lessions of Professors Danny Warshay, Brown University and John Paul Rollert, Chicago Booth and afterwards engaged on a challenge entitled "𝑯𝒐𝒘 𝒄𝒂𝒏 𝑩𝒆𝒏𝒆𝒕𝒕𝒐𝒏 𝑮𝒓𝒐𝒖𝒑 𝒍𝒆𝒗𝒆𝒓𝒂𝒈𝒆 𝒊𝒕𝒔 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏𝒔 𝒉𝒆𝒓𝒊𝒕𝒂𝒈𝒆 𝒕𝒐 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝒂 𝑮𝑬𝑵-𝒁 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆”. Results will be presented on Friday 19 July in a plenary session involving all participating organizations. #Fabrica #Benetton