Fendi

Relish in the details of the new By The Way in #FendiSelleria craftsmanship. Inextricably binding the stories of Fendi and the Eternal City, the new interpretation of the bag is made from soft, sensual Cuoio Romano leather with handmade macro stitches, a tradition taught to the Fendi family nearly a century ago by Rome's master saddlers.

A story of savoir-faire and Rome. The new interpretation of the By The Way bag is deconstructed in #FendiSelleria craftsmanship, taught to the Fendi family by the Eternal City's master saddlers nearly a century ago, while ready-to-wear by Kim Jones features the Immaculate Conception, courtesy of Chiesa di San Luigi dei Francesi, and Colossal Head of a Goddess, courtesy of Galleria Borghese. Discover #FendiFW24 new arrivals in boutiques and at Fendi.com.

Archival inspiration for the new everyday. Drawing from a 1990s silhouette, the Simply Fendi bag is now available in a variety of sizes, colours, and materials. Each bag is completed with the signature FF buckle in leather, positioned to be on display when worn over the shoulder. Discover #FendiFW24 in boutiques and at Fendi.com.

#FendiAmbassador Song Hye Kyo celebrated the Hong Kong Canton Road boutique opening wearing the #FendiPeekaboo Soft, the sumptuous new interpretation of the icon launching on 17 September, with a look from the #FendiFW24 collection.

Fendi celebrates the opening of the new boutique in the heart of Hong Kong’s bustling Canton Road, its façade reflecting the Maison’s headquarters in Rome.   Visit the boutique to be emersed in the Fendi universe and to discover the full Women’s and Men’s collections.

"A white sheet drying in the sun is at once very simple, very beautiful, and very evocative." – Silvia Venturini Fendi It’s more than a fragrance: it’s a state of mind. That of Silvia Venturini Fendi. Why not? The mantra of a lifetime and now a fragrance with simplicity as its manifesto. At once fresh and real, like a white sheet drying in the sun in the gardens of I Casali del Pino, the house in the Roman countryside where the Fendi family gathers on weekends. A sheet to wrap yourself in, like a childhood memory. Comforting, harmonious. In the midst of this freshness: a hint of spice, that of pink pepper from Brazil, lightly smoked by incense. Transparent, born from the warmth of beings. Sandalwood, balsamic and nuanced, frames the memory. It doesn’t say "never", it doesn’t say "always", it says "why not?" Discover Perché No from the #FendiFragrances collection now in boutiques and at Fendi.com.

The Maison celebrates Chinese Valentine's Day with Fendi Ambassador Song Yuqi, singer Caelan Moriarty, and a new capsule bursting with joyful colour across ready-to-wear, bags, shoes, and accessories for her and him. Discover the #FendiGifts selection including exclusive iterations of the Fendi Match sneaker, the Fendi Melon bag, and the iconic #FendiPeekaboo in select boutiques and at Fendi.cn.

Drawing from the late 1990s of the Fendi archive, the new Simply Fendi bag is crafted in a soft new leather with a glossy finish and completed with a tone-on-tone FF buckle. Discover the #FendiFW24 collection in boutiques and at Fendi.com.

The #FendiXChupaChups lollipop holder by Silvia Venturini Fendi blends the fun in Fendi DNA with signature #FendiSelleria stitching, a symbol of the Maison since its founding in 1925. The #FendiFW24 collection is now available in boutiques and at Fendi.com.

“I was looking at 1984 in the Fendi archives. The sketches reminded me of London during that period: the Blitz Kids, the New Romantics, the adoption of workwear, aristocratic style, Japanese style. It was a point when British subcultures and styles became global and absorbed global influences. Yet still with a British elegance in ease and not giving a damn what anybody else thinks, something that chimes with Roman style.” – Artistic Director of Couture and Womenswear Kim Jones Photographed by Steven Meisel, the #FendiFW24 campaign reflects an ease of dressing where Roman freedom meets London nonchalance. The collection launches on 18 July in boutiques and at Fendi.com. #FendiXChupaChups