Stefano Ferri
Milano, Lombardia, Italia
14.306 follower
Oltre 500 collegamenti
Informazioni
For twenty-five years I have been working with more than 60 companies all over Italy, including congress centres, congress hotels, congress agencies and DMCs, technology providers, convention bureaus, industry associations, hotel chains, jewelry retailers and so many other suppliers in the meeting & incentive industry as well as in other industries, enhancing their awareness and building up their image. (www.stefano-ferri.it)
Contributi
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Facing a PR crisis, how do you ensure your messaging stays consistent across various platforms?
Well I would just NOT, never and ever, deny the problem, and would communicate it for what it is – a problem. Be aware that communication simply sails on one golden rule: just find the proper words to tell the truth. For instance: you facing bankruptcy? Just tell it. And say how you are trying to get off the hook. Provided it is an honest and law-compliant way.
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You're entrusted with managing sensitive information online. How do you ensure transparency and trust?
What I would do is establishing clear rules about data collecting and managing, but most of all I would entrust a third party to regularly check at his/her convenience, with no notice at all, my compliance to these rules.
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Englisch
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German
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