Senior Manager, Marketing - Adult & Premium Sparkling Flavors

Location: Italy

Reports to: Director Sparkling Flavors

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

What You’ll Do For Us

Brand Central Role

• Help develop mid-term (2-3 years) growth strategy and annual brand plans for the category team and the Organization Unit.
• Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
• Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
• Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Help manage brand Net Revenue, Gross Profit, Direct Marketing Expense
• Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business
• Eagerness to drive change and explore consumer needs, combined with the ability to translate this understanding into compelling communication ideas.
  
  

Brand Local Activation-Front Line

• Oversee localization and real-time amplification of IMX (integrated marketing experience) campaigns within the Franchise units, providing input to OU (operating unit) IMX team.
• Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, budget investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Customer & Commercial Leadership and Franchise Leadership.
• Provide input to OU IMC team for localization and/or real-time amplification at Market-level, and buy local media that cannot be bought at OU level
• Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Manage local brands NR, GP, DME to deliver the OU brand growth and financial targets.
  
  

Qualifications & Requirements

• Bachelor’s degree required, MBA preferred.
• 8+ years of brand management / marketing activation , (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf).
• Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
• Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
• Ability to motivate and influence internal and external parties
• Ability to effectively collaborate with cross-functional teams and key stakeholders
• Passion for the brand and the work of the brand marketing
• Problem-solving skills and strong entrepreneurial mindset.
• Ability to work under pressure and meet tight deadlines
• Understanding of key marketing concepts, business analytics and basic financial acumen
• Commercial awareness as well as great conceptual thinking and very strong analytical skills to work out a systematic mapping of potential opportunities
• Experience working in cross-functional and cross-geographical teams is preferred
  
  

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day
• Critical experiences: We work as a global network on assignments that deliver on short-term brand objectives and business plan metrics, as well as long-term brand strategies.
• Growth Culture: be protagonist of bringing to life new Coca-Cola vision and organization
  
  

Travel Requirements

• Travelling up to 20%