Dear all,
Please note that due to requests coming from affiliates & the community to
extend the nomination deadline,
the Brand Committee has unanimously resolved today to extend the deadline
to *January 31st, 2021. *
Best,
Shani.
On Sun, 29 Nov 2020 at 01:15, Shani Evenstein <shani(a)wikimedia.org> wrote:
> Dear all,
>
> The Wikimedia Foundation Board of Trustees has convened an ad hoc
> committee on the Movement Brand Project. Three trustees were selected to
> head its work, in close collaboration with the Brand team - Raju Narisetti,
> James Heilman and myself. Seeking to improve the Brand Project process, we
> are looking for community advisors to give input from various Wikimedia
> movement perspectives. The goal is to re-launch the brand discussions with
> a clear and transparent process in March 2021, and to conclude the
> conversations with a decision by the end of the fiscal year (July 2021).
>
> We are writing to you today to ask that you nominate 1 member from your
> community to join us as advisors to the Brand Committee.
>
> What will advisors do?
>
> The Brand Committee is charged with developing and proposing changes to
> the Movement Brand Project process. The committee will produce a proposal
> that the full Board of Trustees will review and hopefully agree to adopt,
> if aligned. Advisors will support us in recognizing key stakeholder
> community perspectives on branding needs, processes and decision-making.
> They will provide input and comments on proposed changes to process and
> offer working solutions to challenges the committee encounters. Advisors
> will be able to share ideas and ask questions to their communities, as
> needed. The full process will be vetted and endorsed by advisors before the
> Board of Trustees makes its final decision on adopting these proposed
> changes to process and decision-making. After the proposed changes to
> process and decision-making are adopted, the new process will be launched
> in March.
>
> What kind of commitment is needed?
>
> Advisors can expect 6-9 hours of activity a month, in January and February
> 2021, though we will be aiming to launch the joint process with a first
> meeting during the second half of December. There will be opportunities to
> join committee meetings with Board members & staff, or to watch recordings
> of the meetings and provide feedback asynchronously. Documents and
> proposals will be shared among advisors for comment, review and
> suggestions.
>
> What kind of advisor is the committee seeking?
>
> The Brand Committee is looking for a small set of advisors who are able to
> engage thoughtfully on the importance of branding to the Wikimedia
> Movement’s 2030 goals. Advisors will be asked to reflect on more than
> processes: they will be asked to think about the strategic goals of the
> brand names and logos within the movement, and how to equitably structure
> decisions around them. Ideal advisors therefore have experience
> representing the movement to the public, as well as understand the internal
> needs of the movement’s work as something multidimensional and open.
>
> The number of advisors will be between 7 - 9 people, in an effort to
> support active participation within the committee, and to keep the process
> on track, to “un-pause” in March. By then we strive for a clear sense of a
> process with which the broader community will be able to engage.
>
> We have identified 3 main groups we would like advisors from:
>
> -
>
> 2 advisors from affiliate leadership (Chairpersons or EDs)
> -
>
> 2 advisors from the community, specifically, people who participated
> in authoring the Community Open Letter on Renaming (COLOR)
> -
>
> 2 additional advisors from the global south / emerging and
> underrepresented communities*
> -
>
> 1 advisor from AffCom
>
> Please note:
>
> * As the global south / emerging and underrepresented communities include
> a variety of different groups, we are actively approaching Wiki Indaba,
> ESEAP, IberoCoop, the India lists and the Brazilian community, asking each
> to nominate one advisor (if I have missed a group you believe to qualify,
> please let me know privately and I’ll be sure to approach them as well).
> Out of all applications from these groups, 2 will be chosen to complement
> the other 5 representatives (2 from affiliates, 2 from COLOR, 1 from
> AffCom). Our goal would be to choose from groups that are not already
> represented by other chosen advisors, with a special effort to be as
> diverse and inclusive as possible.
>
> * The committee might also directly invite up to 2 additional advisors, as
> it sees fit.
>
> How should advisors be nominated and added to the committee?
>
> The committee is requesting all advisor nominations to be sent no later
> than *December 12th* (2 weeks from today), as we would like to commence
> work immediately, with a first joint meeting in mid-late December (before
> the Xmas and New Year holidays). The committee will review applications and
> make its final decision on advisors by December 15th.
>
> We are asking your group to determine who will be the person to best
> represent your perspective. Please email shani(a)wikimedia.org with your
> nominations and include the following details:
>
> -
>
> Subject line: Nomination for the Brand Committee Advisors Task Force
> -
>
> Full name
>
>
> -
>
> Wiki Username
> -
>
> Affiliation
> -
>
> A short (!) paragraph on why you would like to be part of the process
> and how you believe you can contribute.
>
>
> Thank you all for your participation and contribution to this process!
>
> Shani Evenstein Sigalov,
>
> On Behalf of the Brand Committee,
>
> Board of Trustees, Wikimedia Foundation.
>
