APG MEDIA

#APG_News Is there a disappearing gap between traditional and digital advertising? 🤔 Technology developer “IRCODE” has introduced a tool that they claim will merge the worlds of digital and real-world advertising. 🔴 The creators are very optimistic about their solution. However, only time will tell how well they will succeed in convincing not only advertisers but also consumers to adopt their tool. 🔴 They promise impressive functionalities: AI-driven image recognition, creating interactive ads without needing QR codes, tracking results, integrating other ad formats, and funneling traditional ads into digital marketing strategies through an interactive interface. 🔴 It sounds fantastic but also complex, as it requires changing the habits of ad recipients. If “IRCODE” succeeds, we might see significant changes in the advertising landscape.

#APG_Trends At last, we’ll be able to use TikTok ads in Lithuania! But what’s the audience like? 🔴 Over 1 billion active users per month. 🔴 Young audience: most users are aged 16-24. 🔴 Average usage time: users spend about 52 minutes per day, indicating potential high engagement. 🔴 Diverse user base: while young users dominate, TikTok is also gaining popularity among older age groups. 🔴 Local content: localized content gets more attention. Ready to dive into TikTok advertising? The platform’s dynamic audience offers exciting opportunities!

#APG_Insights The benefits of digital advertising for small and medium-sized businesses (SMBs) are proven by the numbers. 📈 🔴 86% of SMBs acknowledge that online advertising helps them attract new customers. 🔴 76% said online advertising helped them expand their business within the UK, while 54% saw growth beyond their borders in the past 12 months. These figures come from a survey of small and medium-sized businesses conducted in the UK by "Amazon Ads." The UK situation confirms that digital marketing can help SMBs move mountains.

#APG_Insights If you have a loyalty program, a participating customer can increase their spending by up to 16.5% annually. Of course, this happens when the program is successful and meets customers' needs and expectations through personalized content. These insights come from the latest "Paytronix" research. What does this mean for businesses? 🔴 Loyalty programs WORK when executed smartly and responsibly. 🔴 It's essential to focus on leveraging first-party data to ensure all communication meets customer expectations with relevant and engaging offers.

#APG_Trends A whopping 91% of Brits complain: there are TOO MANY ads on social media. 😤 But this isn't bad news for businesses, because: 🔴 In the same survey, 57% of respondents said that after seeing an ad on social media, they looked for more information about the brand, and even a third of them made a purchase because of the ad. 🔴 Almost half of the survey participants (45%) are okay with receiving ads about products that match their interests. So, there's no need to ditch social media from your marketing strategy; just be more selective with your audiences and find better angles for your communication.

#APG_News Is Google not ditching third-party cookies after all??? 🤯 Google has announced that it no longer plans to phase out third-party cookies in the Chrome browser. The company is transitioning to a model that aims to balance enhanced privacy with the needs of the advertising industry, including the development of Privacy Sandbox APIs as an alternative to third-party cookies. With this move, Google is addressing the challenges businesses face in advertising without cookies and is actively seeking solutions. Will this approach be successful? We'll see in the near future, but for now, let's keep an eye on the updates.

#APG_Manufacturing In 2023, a survey among B2B buyers (Statista) revealed that the online shopping experience could be further optimized if suppliers took additional measures to satisfy their clients' needs. What are these measures? 🔴 More than half of B2B buyers wished for more up-to-date and accurate product information on e-commerce sites. 🔴 Nearly 40 percent believed user-friendly interfaces on websites and mobile apps are crucial to their customer experience. 🔴 Product information is closely related to pricing. Over one-third of companies purchasing online struggled with understanding product pricing, while an even higher percentage had the same issue with product quotations.

#APG_Trends How do customers perceive companies using AI tools? 🔴 In a survey conducted by CX Network, 43% of customer experience management experts acknowledged customer concerns regarding the use of AI tools. 🔴 55% of respondents noted that customers are becoming increasingly aware of how AI operates, making privacy and data security more important to them. 🔴 Even a third of customer service professionals recorded a positive impact of AI tools on maintaining and increasing customer loyalty. 🔴 42% of them stated that customer service automation is their main priority this year.

#APG_News LinkedIn has introduced a new tool for nurturing B2B companies: Premium company pages. These service features include: 🔴 Custom call-to-action buttons that appear at the top of your company's page, in the feed, and in search results. 🔴 The ability to automatically invite people who interact with your company's page to follow it. 🔴 A report showing who has visited your page. 🔴 A section at the top of the page where you can highlight testimonials, awards, and certifications. 🔴 An AI-powered writing assistant that can turn ideas into well-crafted posts. Premium Company Pages are expected to be available globally by the end of July.

#APG_News Global marketing budgets continue to contract: this year, marketing budgets have fallen to 7.7% of total company revenue, down from 9.1% last year, according to the annual marketing budget report by Gartner. 🔴 Before the pandemic, marketing budgets averaged 11% of annual company revenues, highlighting a significant decline. 🔴 However, the same report reveals that despite financial challenges, most marketing leaders believe that artificial intelligence (AI) will rescue the situation by enhancing the efficiency of marketing efforts despite reduced budgets. 🔴 Increasing investments in paid channels indicate that, due to tightened marketing budgets, market specialists are opting for sales-generating measures swiftly to restore companies to financial growth stages and enable the resurgence of marketing budgets.