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Measuring the Degree of Corporate Social Media Use
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title
Measuring the Degree of Corporate Social Media Use
(English)
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main subject
social media
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author name string
Thomas Aichner
series ordinal
1
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Frank H. Jacob
series ordinal
2
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publication date
January 2015
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full work available at URL
https://www.researchgate.net/publication/283073224_Measuring_the_Degree_of_Corporate_Social_Media_Use
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published in
International Journal of Market Research
volume
57
issue
2
page(s)
257-275
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Identifiers
DOI
10.2501/IJMR-2015-018
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ResearchGate publication ID
283073224
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