(Q57988273)

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Measuring the Degree of Corporate Social Media Use

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scholarly article

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Measuring the Degree of Corporate Social Media Use (English)

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Thomas Aichner

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Frank H. Jacob

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publication date

January 2015

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full work available at URL

https://www.researchgate.net/publication/283073224_Measuring_the_Degree_of_Corporate_Social_Media_Use

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International Journal of Market Research

57

2

257-275

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Identifiers

10.2501/IJMR-2015-018

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