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Articles by Guest

Corus Entertainment strikes new amendment to debt repayment plan

The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt

Creating opportunities on the open internet

The Trade Desk helps advertisers make more of their investment outside of walled gardens

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MiQ: Know what every media dollar will achieve

Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.

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Teads: Crafting a cookieless future

Proprietary tech to help brands future-proof their digital strategy

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The ever-expanding possibilities of programmatic

Let’s face it, cookies were an easy-bake solution. But, maybe easy isn’t always best?

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How TikTok’s winning formula drives business results

Designed to entertain and built to perform, TikTok can boost conversion on and off the platform for advertisers.

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Upfronts 2024: Rogers inks multi-year licensing deals

The media company announce partnerships with with NBCUniversal, Warner Bros. Discovery along with re-ups of homegrown hits.

All Corus channels are now available through Eastlink

The Corus-owned channels were originally dropped from the cable provider last June.

People Moves: Leadership changes at Bell Media

Stewart Johnston will step into a new role as senior VP, content and sales and Karine Moses, is moving into senior VP of SMB and internet companies group.

Upfronts 2024: CBC highlights Canada’s diversity

The pubcaster is also launching 14 FAST news channels to serve communities across the country.

A look back at the U.S. upfronts

PHD’s Jeremy Johnston and Horizon Media’s Jenny Croswell share their biggest takeways from the American presentations.

Upfronts 2024: Netflix to launch an in-house advertising technology platform

On day one of its two-day event, the streaming behemoth’s ad-supported tier has been a resounding success, and more options for advertisers are on their way.

Upfronts 2024: Warner Bros. Discovery pitches unscripted content

The media company emphasized the power of its partnerships and programming across platforms.

Upfronts 2024: Disney commits to storytelling in all its forms

The House of Mouse flexed its roster of new and returning shows that reach billions of people each day.

Upfronts 2024: Amazon’s first upfront was all about celebs and sports

With its star-studded lineup, Horizon Media’s Jenny Croswell shares how the the streamer touted its ability to reach audiences.