Radio
McDonald’s decreased its buying but stayed the most active advertiser
QSRs, import SUVs and furniture stores were the highest-spending categories on radio, according to AdEase.
Spotify updates its ad tool after reporting positive revenue growth
The streaming service’s year-over-year ad revenue rose 13% in Q2.
McDonald’s continues to up its spend on radio: AdEase
The QSR was the most active advertiser during the week of July 15 to 21.
McDonald’s boosts its radio buying: AdEase
Volkswagen dealers also increased their spending from July 8 to 14.
French-language stories are growing in popularity on Spotify
Canada became the first dual language market for the platform’s Audiobooks offer.
Rewards programs and home furnishings stores make gains: AdEase
Subway Restaurants was the most active advertiser on radio during the week of July 1 to 7.
Zoo de Granby relies on traditional media to promote its seasonal campaign
The organization wants to highlight the zoo and its conservation efforts during the summer.
Spotify now allows all podcasters to upload videos
Previously, creators had to register on the Spotify for Podcasters site.
Torstar is rolling out a podcast network
The announcement coincides with the release of the latest season of the Star’s true crime show, Suspicion.
More Canadians are tuning into streaming radio
Numeris’ Radio Listening Spring 2024 report offers a positive view of the nation’s listening habits.
True crime, news and comedy are the favourite genres for podcast listeners
Triton Digital’s latest report shows that monthly audio listening continues to increase in Canada.
Audible’s first global campaign promises more to imagine
The company aims to establish a consistent voice in all markets where its platform is available.
McDonald’s boosts its purchase and takes the lead: AdEase radio
Toyota ranked second between May 13 and 19, followed by Tims, which topped the ranking the previous week.
Tims moves to the top of radio, boosted by big buy in Calgary
Subway ranked second between May 6 to 12, followed by Rogers and Government Of Ontario.
iHeartRadio partners with Corus to add 39 radio stations
The addition allows the audio platform to offer listeners more format choices among thousands of radio stations, playlists and podcasts.
