YTB Fatt’s 2024 mixtape On Zai finds the West Memphis, Arkansas, rapper establishing his bona fides as one of the South’s most charismatic stylists. With a gruff, raspy voice that occasionally floats into a melodic lilt, Fatt exists within the landscape of blues-inspired MCs who blend street-weary nihilism with a persistent hope for better days ahead. Buoyed by hits like the Rylo Rodriguez- and Lil Baby-assisted “Pretty Brown,” on On Zai, YTB Fatt answers the question he asked with his 2023 mixtape title Who Is Fatt. As he raps on “Get Up on It,” “I'm from where they backdoorin' they homies/Where I'm from, you got opponents.” YTB Fatt is a hood hero, a regional wonder who expanded his reign while still remaining true to his roots with On Zai. With features from GloRilla, Blac Youngsta, the aforementioned co-stars of “Pretty Brown,” and NoCap, YTB Fatt proves he’s a household name while staying true to his Southern aesthetic.